Content Writer & Blogger – Luxury Fashion
Skills
About This Role
About Us
We are a premium luxury apparel platform serving discerning customers in the UK and US. We believe that compelling storytelling is as important as the products we sell – inspiring desire, trust, and loyalty.
Role Overview
We are seeking a talented Content Writer & Blogger to craft engaging, SEO‑driven articles, product descriptions, email newsletters, and social media copy. You will shape our brand voice, drive organic traffic, and position us as a thought leader in luxury fashion.
Key Responsibilities
- Write and publish weekly blog posts on luxury fashion trends, styling guides, brand spotlights, and care tips.
- Create SEO‑optimised product descriptions that convert browsers into buyers.
- Develop copy for email campaigns (welcome sequences, abandoned cart, post‑purchase).
- Produce engaging captions and short‑form content for Instagram, Pinterest, and YouTube community posts.
- Collaborate with the graphic designer to pair visuals with persuasive copy.
- Track content performance (Google Analytics, search rankings) and iterate based on data.
Requirements (Must Have)
- 3+ years of content writing experience, preferably for fashion, luxury, or e‑commerce.
- Exceptional English writing, editing, and storytelling skills (US/UK audience).
- Proven ability to write SEO‑friendly content (keyword research, meta descriptions, internal linking).
- Familiarity with CMS (WordPress, Shopify Blogs, or similar).
- Basic understanding of digital marketing metrics (CTR, bounce rate, time on page).
- Ability to work independently and meet deadlines.
Nice to have (Strongly Preferred)
- Experience with content strategy for luxury brands (tone: refined, aspirational, not salesy).
- Knowledge of email marketing tools (Klaviyo, Mailchimp).
- Basic HTML for formatting blog posts.
- Portfolio that includes both long‑form articles and micro‑copy.
What Success Looks Like (First 90 Days)
- Publish 12 high‑quality blog posts, with at least 3 ranking on first page for target keywords.
- Increase organic blog traffic by 50% month over month.
- Improve average time on page to >3 minutes and reduce bounce rate by 20%.
- Deliver product descriptions for 100+ SKUs that lift conversion rate by 10% on PDPs.
Why Join Us?
- Build the content voice of a luxury brand from the ground up.
- Work with a creative, collaborative team in Dubai.
- Competitive salary and opportunity to grow into content leadership.
Location
Oud Metha, Dubai, UAE
Salary range
3,500 – 4,000 AED per month
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