{bc}
linkedin

Content Writer / Conversion Copywriter

Persian Horizon
Dubai, UAE
fulltime
Mid-Senior
1 months ago
SAPGoogle AdsMeta Ads
Free

Job Fit Check

Base Career helps you apply smarter for this job.

?%
Ready to Scan

Key skills for this role

SAPGoogle AdsMeta Ads
Smart Apply

Full Job Posting

Job Overview

Persian Horizon is looking for a highly strategic and conversion-focused Content Writer who understands how to create content that supports lead generation, brand authority, investor communication, and sales conversion.

This role is not limited to social media captions or generic content writing.

The ideal candidate must be capable of creating high-impact marketing and sales content across multiple platforms including Meta Ads, Google Ads, LinkedIn, landing pages, email marketing, WhatsApp marketing, and website content.

The candidate must understand business, investment psychology, direct-response marketing, urgency-based messaging, and conversion-focused communication.

Paid Advertising Content

  • Write high-converting ad copy for:
  • Meta Ads
  • Google Ads
  • LinkedIn Ads
  • Create multiple variations of ad hooks, headlines, and CTAs
  • Develop messaging angles focused on:
  • ROI
  • investment opportunities
  • business acquisition
  • market positioning
  • crisis/opportunity concepts

Funnel & Conversion Content

  • Write landing page copy
  • Develop lead nurturing sequences
  • Create WhatsApp and email follow-up flows
  • Support conversion-focused marketing campaigns
  • Improve messaging clarity across all funnel stages

Organic & Brand Content

  • Create LinkedIn thought leadership content
  • Develop educational business and investment content
  • Write blogs, articles, and website content
  • Create scripts for founder videos, reels, and short-form content
  • Maintain consistent brand tone and positioning

Sales Support Content

  • Develop FAQ documents
  • Create objection-handling content
  • Prepare investor/business presentation content
  • Support sales team with communication assets

Required Skills & Qualifications

  • Minimum 2–4 years of experience in content writing, copywriting, or digital marketing
  • Strong understanding of:
  • direct-response marketing
  • conversion copywriting
  • digital marketing funnels
  • social media marketing
  • lead generation campaigns

Experience Writing For

  • Meta Ads
  • LinkedIn
  • Google Ads
  • landing pages
  • email campaigns
  • Strong English writing and communication skills
  • Ability to adapt tone for:
  • luxury audiences
  • investors
  • business owners
  • corporate communication
  • Understanding of marketing psychology and persuasive writing

Preferred Experience

  • Candidates with experience in the following industries will be preferred:
  • Investment
  • Finance
  • Real Estate
  • Business Consulting
  • High-ticket sales
  • Luxury brands

Performance Expectations (Kpis)

  • The candidate will be evaluated based on:
  • Quality of ad copy and messaging
  • CTR improvement on campaigns
  • Lead quality contribution
  • Conversion-focused writing ability
  • Content delivery timelines
  • Creativity and strategic thinking
  • Ability to support sales and marketing objectives

Important Note

  • This is not a generic social media content role.
  • We are looking for a strategic writer who understands how to create content that drives:
  • engagement
  • lead generation
  • trust
  • conversion
  • business growth
  • The ideal candidate must think commercially, not just creatively.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Persian Horizon