Content Writer / Conversion Copywriter

About This Role

Job Overview

Persian Horizon is looking for a highly strategic and conversion-focused Content Writer who understands how to create content that supports lead generation, brand authority, investor communication, and sales conversion.

This role is not limited to social media captions or generic content writing. The ideal candidate must be capable of creating high-impact marketing and sales content across multiple platforms including Meta Ads, Google Ads, LinkedIn, landing pages, email marketing, WhatsApp marketing, and website content.

The candidate must understand business, investment psychology, direct-response marketing, urgency-based messaging, and conversion-focused communication.

Key Responsibilities

Paid Advertising Content

Write high-converting ad copy for:

• Meta Ads
• Google Ads
• LinkedIn Ads
• Create multiple variations of ad hooks, headlines, and CTAs

Develop messaging angles focused on:

• ROI
• investment opportunities
• business acquisition
• market positioning
• crisis/opportunity concepts

Funnel & Conversion Content

• Write landing page copy
• Develop lead nurturing sequences
• Create WhatsApp and email follow-up flows
• Support conversion-focused marketing campaigns
• Improve messaging clarity across all funnel stages

Organic & Brand Content

• Create LinkedIn thought leadership content
• Develop educational business and investment content
• Write blogs, articles, and website content
• Create scripts for founder videos, reels, and short-form content
• Maintain consistent brand tone and positioning

Sales Support Content

• Develop FAQ documents
• Create objection-handling content
• Prepare investor/business presentation content
• Support sales team with communication assets

Required Skills & Qualifications

Minimum 2–4 years of experience in content writing, copywriting, or digital marketing

Strong understanding of:

• direct-response marketing
• conversion copywriting
• digital marketing funnels
• social media marketing
• lead generation campaigns

Experience writing for:

• Meta Ads
• LinkedIn
• Google Ads
• landing pages
• email campaigns
• Strong English writing and communication skills

Ability to adapt tone for:

• luxury audiences
• investors
• business owners
• corporate communication
• Understanding of marketing psychology and persuasive writing

Preferred Experience

Candidates with experience in the following industries will be preferred:

• Investment
• Finance
• Real Estate
• Business Consulting
• High-ticket sales
• Luxury brands

Performance Expectations (KPIs)

The candidate will be evaluated based on:

• Quality of ad copy and messaging
• CTR improvement on campaigns
• Lead quality contribution
• Conversion-focused writing ability
• Content delivery timelines
• Creativity and strategic thinking
• Ability to support sales and marketing objectives

Important Note

This is not a generic social media content role.

We are looking for a strategic writer who understands how to create content that drives:

• engagement
• lead generation
• trust
• conversion
• business growth

The ideal candidate must think commercially, not just creatively.