Content Writer

Role overview

Content and copywriting

• Create original content for LinkedIn, Instagram, Facebook, blogs, newsletters, internal communications, campaigns, announcements, and events.
• Write for corporate communications, lifestyle branding, product marketing, employer branding, and thought leadership.
• Develop captions, taglines, blog articles, social copy, campaign content, and promotional materials.

Social media and research

• Manage social media accounts, maintain content calendars, and monitor audience engagement, responding or escalating where appropriate.
• Support Meta paid promotions, post boosting, and campaign execution.
• Track social and digital content trends and competitor activity; research industry trends, consumer behavior, current affairs, and viral formats.
• Suggest timely content ideas aligned with brand objectives.

Communications and creative support

• Assist with newsletters, blogs, press-related content, event communications, corporate presentations, and website updates.
• Coordinate with internal departments, agencies, designers, photographers, videographers, and freelancers.
• Support basic creatives, reels, and short-form video; assist with basic graphic and video editing when required.
• Maintain brand consistency across communication channels.

Qualifications and skills

• Bachelor's degree in marketing, mass communication, journalism, media studies, business management, or a related field.
• Minimum 2–3 years of relevant experience in content creation, social media management, digital marketing, corporate communications, or an agency or in-house marketing environment.
• Excellent English writing and verbal communication, strong copywriting and storytelling, and strong research and analytical capability.
• Understanding of corporate and lifestyle communication styles, Meta Business Suite, LinkedIn posting, social media boosting, and engagement practices.
• Strong organization and coordination skills; able to work in a fast-paced, dynamic environment.

Preferred experience and tools

• Basic graphic design and video-editing knowledge and familiarity with Canva, CapCut, Adobe Express, Photoshop, or similar tools are preferred or advantageous.
• Exposure to lifestyle, retail, FMCG, food, hospitality, or corporate sectors; photography or videography; corporate LinkedIn accounts; newsletters or blogs; or agency and influencer work is advantageous.
• Awareness of digital trends and current affairs is sought.

Benefits

• The posting offers medical insurance and career growth opportunities.

Compensation

• Pay is listed as up to AED 7,500 per month.

Workplace

• Work location is in person in Dubai, UAE.