Content Marketing Coordinator

Overview

Content Creation

• Draft and edit marketing content including blog posts, lookbooks, guides, webinar materials, social content, and other lead-generation assets.
• Help turn research, product updates, and input from subject-matter experts into clear, engaging content for audiences.

Content Planning

• Help maintain the content calendar and keep upcoming content and campaigns organized.
• Research trends and topics, contribute new ideas, and help identify opportunities for future content.

Campaign & Project Coordination

• Help coordinate content projects from idea through launch, keeping timelines and deliverables on track.
• Work with teams across the business to gather information and feedback and support the review and approval process.

Performance & Optimization

• Track and report on content and campaign performance across channels.
• Help identify what's working, what could be improved, and how learnings can inform future content.

Social Media & Employee Advocacy

• Support the company's LinkedIn and Instagram channels, including drafting content, scheduling posts, and tracking performance.
• Share new content, blog posts, press coverage, and company news internally to help employees engage with and amplify work.

Qualifications

• BA degree or equivalent experience.
• 0+ years' experience of professional marketing experience.
• Strong writing and communication skills with an interest in developing content for different audiences and channels.
• Highly organized with strong attention to detail and an ability to manage multiple assignments and deadlines.
• Ability to work collaboratively with colleagues in a results-driven, team-oriented environment.
• Understanding of marketing automation, CRM, CMS and/or webinar platforms (i.e., Webflow, Goldcast, Knak, Salesforce).
• Experience using Canva to build digital creative.
• Working knowledge of HTML and CSS.
• Experience with Google Analytics.

Compensation

• Base pay range: $45.8K - $60K CAD/year, which can include additional bonus depending on the position ultimately offered.
• Full range of medical, financial, and/or other benefits.

About Movable Ink