Content Creator
Skills
About This Role
Key Responsibilities
o Capture high-quality photos and videos for social media, websites, and other digital channels.
o Plan and execute shoots (shot lists, basic styling, locations, and props if needed).
o Edit photos (color correction, cropping, retouching) in line with brand guidelines.
o Edit videos for Reels, TikTok, Stories, and other formats (cutting, transitions, subtitles, music, basic motion graphics).
o Create and maintain a monthly content calendar for all relevant platforms.
o Coordinate posting schedules to ensure a consistent and strategic online presence.
o Align content with campaigns, promotions, seasons, and key events.
o Come up with creative concepts and trends-based ideas for Reels and short videos.
o Research trends, audios, and formats on Instagram/TikTok and adapt them to the brand.
o Storyboard and propose content ideas that drive engagement and reach.
o Work closely with marketing/communications to ensure content supports campaign objectives.
o Ensure all content is on-brand in terms of tone, visuals, and messaging.
o Review basic content performance (views, engagement, saves, clicks) to understand what works.
o Suggest improvements based on insights and trends.
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