Content Creator
Skills
About This Role
Photography & Videography
- Capture high-quality photography and videography for marketing, social media, and promotional use.
- Edit and enhance photos and videos for optimal visual appeal and engagement.
- Ensure all multimedia content adheres to the hotel’s branding and storytelling approach
Content Creation
- Study design briefs and determine requirements for visual content.
- Conceptualize and create visual based on project requirements and brand direction.
- Design and produce high-quality visual assets, including hotel collateral, promotional materials, social media graphics, advertising content, and banners.
- Prepare rough drafts and present ideas for revie and feedback.
- Develop illustration, logos, and other designs using design software or hand-drawn techniques.
- Use appropriate colors, layouts, and fonts for each design to enhance brand identity and visual appeal.
- Design and update food and beverage menus, festive brochures and event promotional materials.
- Create mood boards that communicate the overall brand aesthetic and campaign direction.
- Design graphic overlays for social media posts, videos, and digital marketing initiatives.
Branding & Marketing Support
- Maintain and ensure consistency in branding across all hotel marketing materials.
- Collaborate with copywriters, the creative teams, and other hotel departments to produce the final design for campaigns and marketing materials
- Assist in developing marketing campaigns by providing creative input and visual solutions.
- Ensure all digital and print assets, including the hotel website, in-room iPads, and signage, are updated and aligned with brand guidelines.
- Ensure the final graphics and layouts are visually appealing, effective, and aligned with brand standards.
Strategy & Performance Analysis
- Analyze insights and audience feedback to refine content strategies and improve engagement.
- Test graphics across various media (social media platforms, websites, print materials, etc.) to ensure consistency and impact.
- Work closely with the Director of Sales and Marketing to align content strategies with overall marketing goals.
- Research design trends, digital marketing best practices, and competitor content to keep the hotel's visuals fresh and innovative.
Technical Skills
- Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro)
- Skilled in graphic design software such as CorelDRAW and Sketch
- Experience with 3D modeling or animation tools (e.g., Cinema 4D, Blender)
- Proficiency in web design tools (e.g., Figma, Adobe XD)
- Knowledge of video editing and production tools (e.g., Final Cut Pro, DaVinci Resolve)
- Strong understanding of UI/UX design principles
- Familiarity with social media platforms and their content formats
- Experience with photography (camera operation, editing, and retouching)
- Familiarity with SEO best practices for visual content
- Knowledge of HTML and CSS basics for web design
- Ability to create and manage digital content for websites, blogs, and social media platforms
- Language: Required to speak, read and write English, with fluency in other languages preferred.
- Physical Requirements: Must be able to exert physical effort, endure various physical movements throughout the work areas, reach up and down, remain stationary at times throughout work periods, and satisfactorily communicate with guests and co-workers to their understanding.
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