oracle
CONFIDENTIAL Director, Demand Generation
TriNet
Atlanta, USA
Full-time
Director · 10+ years experience
Onsite
$125,000.00 to $250,000.00
Discovered 3 days ago
Full Job Posting
What you will do
- Demand Generation Strategy:
- Support the development and execution of demand generation strategies across PEO, ASO, Broker, and local market segments.
- Drive pipeline growth through demand creation and demand capture programs.
- Translate growth objectives into actionable campaign plans, pipeline targets, and audience strategies.
- Contribute to defining target markets, buyer personas, and messaging frameworks.
- Team Leadership:
- Manage and develop a team of demand generation professionals, including campaign managers, digital marketers, and analysts.
- Promote a collaborative, accountable, and performance‐driven team culture.
- Provide coaching, feedback and professional development support
- Campaign Operations and Optimization:
- Oversee campaign operations including workflows, lead routing, scoring, and conversion optimization.
- Improve lead quality and conversion rates through testing, refinement, and operational rigor.
- Partner with Marketing Operations to optimize inbound lead qualification processes and criteria.
- Campaign Planning and Execution:
- Lead the planning and execution of integrated, multi‐channel campaigns across digital, paid media, email, social, events, and MDR.
- Ensure campaigns are audience‐centric, measurable, and aligned to pipeline and revenue goals.
- Support local market demand generation through region‐specific programs.
- Lead Generation, Nurturing & Lifecycle Marketing:
- Manage programs that attract, capture, and qualify leads using inbound and outbound tactics.
- Execute lifecycle marketing strategies that nurture prospects through the funnel.
- Implement nurturing programs that improve pipeline velocity and conversion.
- Data Driven Insights:
- Use analytics, marketing automation, and CRM tools to measure performance and optimize programs.
- Establish KPIs, dashboards, and reporting frameworks for visibility and accountability.
- Provide insights to inform campaign strategy and investment decisions.
- Cross Functional Collaboration:
- Partner with Sales, Marketing Operations, and Product Marketing to ensure alignment on goals, messaging, and lead processes.
- Maintain strong communication loops to maximize pipeline efficiency and conversion.
- Market Research & Competitive Intelligence:
- Stay informed on market trends, customer insights, and competitive dynamics.
- Support account‐based marketing (ABM) initiatives for high‐value accounts.
- Budget Management
- Manage demand generation program budgets, ensuring efficient resource allocation and strong ROI.
- Thought Leadership & Innovation:
- Advocate for best practices, new technologies, and innovative approaches to improve demand generation performance.
- Contribute strategic recommendations within the marketing organization.
- Performs other duties as assigned
- Complies with all policies and standards
- Education Qualifications
- Bachelor's Degree or equivalent experience, advanced degree preferred preferred
Experience
- Qualifications
- Typically 10+ years Experience in demand generation, digital marketing, or related fields.
- Proven experience managing demand generation programs and leading teams.
- Demonstrated success driving measurable pipeline and revenue impact.
- Skills and Abilities
- Strategic Execution: Ability to translate strategy into actionable plans and successful campaigns.
- People Leadership: Strong team leadership, coaching, and development capabilities.
- Data‐Driven Approach: Skilled in analytics, reporting, and performance optimization.
- Marketing Automation & CRM: Proficiency with platforms such as HubSpot, Marketo, or Pardot, and CRM systems.
- Collaboration: Strong communication and cross‐functional partnership skills.
- Results Orientation: Proven track record of meeting demand generation KPIs and improving performance.
- Industry Knowledge: Understanding of B2B marketing, buyer behavior, and demand generation best practices.
- Professional Presence: Ability to communicate effectively with senior leaders and stakeholders.
About TriNet
Business Process Outsourcing & Call Centers3500 employeesFounded 1988
Human resources solutions and PEO for small and medium-sized businesses.
Visit company websiteJobs and hiring trendsApply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at TriNet
Sales Consultant
Los Angeles, USA
MidFull-time
TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic par
Discovered 3 days agoView →
Sales Consultant
Los Angeles, USA
MidFull-time
TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic par
Discovered 3 days agoView →
Executive Director, Learning and Development
Atlanta, USA
DirectorFull-time
Discovered 4 days agoView →
Executive Director, Learning and Development
Atlanta, USA
DirectorFull-time
Discovered 4 days agoView →
Sales Consultant
Los Angeles, USA
Discovered 3 days agoFull-time
Sales Consultant
Los Angeles, USA
Discovered 3 days agoFull-time
Associate Data Analyst
Hyderabad, IND
Discovered 3 days agoFull-time
Associate Data Analyst
Hyderabad, IND
Discovered 3 days agoFull-time
Supervisor, Payroll Distribution
Memphis, USA
Discovered 4 days agoFull-time
Executive Director, Learning and Development
Atlanta, USA
Discovered 4 days agoFull-time
Supervisor, Payroll Distribution
Memphis, USA
Discovered 4 days agoFull-time
Executive Director, Learning and Development
Atlanta, USA
Discovered 4 days agoFull-time