Community Manager

About This Role

Company Description

Trade W is a leading multi-asset trading platform with over seven years of industry experience, providing global users with secure, convenient, and efficient access to the financial markets. We offer CFD trading across a wide range of asset classes — including forex, cryptocurrencies, stocks, indices, metals, and commodities — through our intuitive app and web platform.

Launched in 2018 as the flagship brand of Tradewill Global LLC, Trade W was built on a customer-first philosophy and a vision to make trading success more accessible. Today, we continue to grow as a trusted platform, committed to empowering traders worldwide with equal opportunities for success

Job Overview

We are looking for a Community Manager to drive user engagement, community growth, and in-app event initiatives for our platform.

This role focuses on building an active user community through engagement strategies, user-generated content (UGC), influencer collaboration, and interactive campaigns , while working closely with product and marketing teams to enhance user experience and brand presence.

Key Responsibilities

Community Growth & Engagement

• Develop and implement strategies to increase community engagement and user activity within the app.
• Build and nurture a strong user community by encouraging discussions, participation, and interaction.
• Identify and engage active community members to build long-term brand advocacy.

KOL & Influencer Collaboration

• Identify, recruit, and manage KOLs, influencers, and community ambassadors to support brand growth and user acquisition.
• Develop collaboration strategies with KOLs to drive user engagement, content creation, and campaign participation .
• Maintain relationships with influencers and evaluate campaign performance.

Events & Campaign Management

• Plan and execute online events, community campaigns, and challenges to increase user participation.
• Work with marketing and content teams to develop creative engagement initiatives.
• Track campaign performance and optimize strategies based on engagement data.

User-Generated Content (UGC) Strategy

• Encourage and manage high-quality UGC to strengthen community interaction and brand visibility.
• Create incentives and initiatives that motivate users to generate content and participate in community discussions.

Product & Community Insights

• Collect feedback and insights from the community and communicate feature suggestions to the product team .
• Work closely with product teams to improve user experience and engagement features.

Cross-functional Collaboration

• Collaborate with marketing, social media, short video, design, KOL, and product teams to align community initiatives with overall business goals.

Data & Performance Tracking

• Monitor community engagement metrics and campaign performance.
• Analyze user behavior and feedback to continuously optimize community strategies.

Requirements

• Master's degree or equivalent experience in Marketing, Communications, Business, or a related field.
• Minimum 2 years of experience in community operations, events, KOL/influencer management, or user engagement .
• Experience working with KOLs, influencers, or community ambassadors .
• Familiarity with UGC-driven growth strategies and community engagement campaigns .
• Strong communication, coordination, and relationship management skills.
• Ability to analyze engagement data and translate insights into actionable strategies.
• English (C1) proficiency required.

Preferred Qualifications

• Experience in fintech, internet platforms, or fast-growing digital products .
• Experience managing influencer or KOL campaigns .
• Understanding of app-based communities and digital user engagement strategies .