Communications Manager

Overview

What You'll Do

• External comms & PR
• + Develop and implement external communications plans for key product and business announcements across Careem’s verticals (Careem Pay, Careem Food, Careem Quik, Careem DineOut, Careem Bike, Tenants, Donations, and more).
• + Draft bilingual press releases, media statements, and executive briefings that reflect Careem’s tone and strategic objectives.
• + Maintain and strengthen relationships with tier-one media across print, digital, and broadcast channels to secure consistent, high-quality coverage.
• + Build and nurture strong relationships with journalists and editors covering fintech, AI, business, and lifestyle across both English and Arabic titles in the UAE.
• + Identify and leverage emerging digital media channels and new content formats to stay ahead of the rapidly evolving media landscape.
• + Proactively pitch stories, interviews, and features that reinforce Careem as the region’s leading tech platform
• + Provide strategic counsel on crisis communication in coordination with the leadership team and relevant stakeholders.
• + Collaborate cross-functionally with Social Media, Marketing, Product, and Government Relations teams to ensure message consistency across channels.
• + Collaborate with senior leaders and external partners to develop case studies, op-eds, articles, and whitepapers.
• Events & executive profiling
• + Identify and coordinate executive speaking opportunities at leading, impactful industry events, preparing talking points and media briefing documents.
• + Evaluate the quality and relevance of external events and advise on Careem’s participation strategy to ensure alignment with business objectives.
• + Prepare senior leadership for speaking engagements through tailored briefing documents and prep sessions
• + Ensure all spokespeople are media-trained, confident, and aligned with Careem’s narrative and messaging.
• + Attend events in person to support on-the-ground communications, manage media interactions, and post-event feedback.
• + Identify high-impact, relevant awards for Careem’s senior leadership and internal teams across functions, and manage the full nomination process.
• Agency management
• + Manage Careem’s PR agency, providing strategic direction, evaluating performance, and ensuring proactive delivery of results.
• + Conduct regular performance reviews and ensure the agency delivers creative, insight-led communications that drive measurable outcomes and a clear ROI.
• Content strategy
• + Produce and edit high-quality content in both English and Arabic for media, blogs, and external platforms.
• + Maintain brand consistency across all communications, ensuring adherence to Careem’s external comms guidelines.
• + Review and approve all communications and campaigns related to Careem Ads partnerships, ensuring compliance with brand safety, regional sensitivities, and reputational standards.
• + Build and maintain documentation, templates, and trackers to streamline communications processes and ensure best practices are followed.

What You'll Need

• Fluent in Arabic and English, written and spoken
• Strong written and verbal communication skills
• 7+ years of experience in corporate communications or public relations (agency background preferred)
• Thrives in a fast-paced environment, highly adaptable
• Strong UAE media relations
• Deep understanding of the UAE media landscape and emerging digital storytelling platforms
• Can easily collaborate with senior leadership and cross-functionally
• Experience managing external agencies
• Experience with crisis & reputation management
• Proficient in using ChatGPT and Google Gemini to enhance content development across comms workflows.
• Skilled at building AI-assisted processes that significantly increase output quality, volume, and turnaround time, improving team productivity

What We’ll Provide You

• We offer colleagues the opportunity to drive impact in the region while they learn and grow.
• As a full time Careem colleague, you will be able to:
• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.