Commercial Head FMCG - Riyadh, KSA - 20,000 SAR (full package)
Skills
About This Role
Key Responsibilities
- Own the company’s full-year revenue delivery against approved budget and monthly run-rate targets.
- Translate the 2026 sales plan into account-level, manager-level, and geography-level operating targets with weekly tracking.
- Drive pricing discipline by establishing approval thresholds, discount guardrails, customer price lists, and exception controls.
- Improve product mix toward higher-value and higher-margin categories, especially seedless, confectionery, and other value-added date products.
- Lead all commercial channels under one framework, including key accounts, government-related sales, export, retail/shop channels, and van sales.
- Develop and execute the company’s export growth plan, including market prioritization, distributor development, and customer profitability review.
- Coordinate monthly SOP inputs with Operations and Supply Chain to ensure the sales plan is matched with production availability, inventory, and service levels.
- Build channel-specific commercial routines: monthly business reviews, pricing reviews, customer plans, category performance tracking, and corrective action on underperformance.
- Monitor gross-to-net leakage and ensure that promotional or discount decisions are deliberate, documented, and margin-accretive.
- Strengthen customer portfolio quality through new-customer wins, improved collections discipline, and elimination of overdue receivables / bad debt leakage.
- Coach, challenge, and manage the sales team with clear accountabilities, target ownership, and fact-based performance reviews.
- Provide the Acting GM with a simple monthly commercial dashboard covering revenue, volume, ASP, product mix, margin, collections, forecast accuracy, and export progress
- Recommend and control standard price lists, discount bands, and customer/channel pricing architecture.
- Allocate sales targets by manager, customer group, and geography.
- Prioritize sales effort by product family, market, and customer segment based on profitability and strategic fit.
- Approve account plans, promotional proposals, and export development priorities within delegated authority levels.
- Escalate material pricing deviations, credit issues, or major customer disputes to the Acting GM / Finance.
Qualifications
- 8–15 years of relevant experience in food manufacturing, FMCG, agri-products, food distribution, or adjacent sectors.
- Hands-on leadership experience across multiple channels such as key accounts, traditional trade, export, and retail/shop channels.
- Strong commercial toolkit: pricing, margin management, trade terms, salesforce management, portfolio optimization, forecasting, and channel planning.
- Strong familiarity with Saudi Arabia / GCC market dynamics; Saudi experience strongly preferred.
- Track record of delivering growth in lean organizations where commercial discipline matters as much as relationship management.
- Comfortable operating with data, spreadsheets, and weekly performance management rather than relying only on broad sales relationships.
- Arabic and English fluency preferred.
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
Similar Jobs
Commercial Head
VINCITORE PREMIUM REAL ESTATE DEVELOPMENT L.L.C · Dubai
Lead commercial strategy, manage contracts and procurement, ensure compliance, optimize costs, and oversee project reporting with strong leadership in construction.
Skills
1 weeks ago
Apply Now↗Apply Now ↗Commercial Head
Tiro International · Dubai
Our client – operating in the FMCG sector is looking for a Commercial Head reporting directly to the General Manager. The role will be physically located in Luanda – Angola. Job Summary: Responsible for Sales and Marketi
Skills
1 months ago
Apply Now↗Apply Now ↗2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required