Commercial Head

Overview

Luanda

Job Summary

• ***Responsible for Sales and Marketing department for driving revenue & sales growth, building the brand and ensuring the company wins in the market.***
• Primary responsibilities include:
• Develop and execute the company’s commercial strategy aligned with business objectives.
• Conduct market analysis to identify growth opportunities, competitive threats, and pricing trends.
• Lead expansion into new markets, channels, and customer segments.
• Build annual commercial plans, revenue forecasts, and margin improvement initiatives.
• Leveraging Commercial opportunities
• Oversee national and regional sales teams, ensuring achievement of volume, value and profitability targets.
• Implement structured sales processes, KPIs and performance dashboards.
• Manage key accounts and negotiate high‑value contracts with distributors, retailers and institutional buyers as per the company policy.
• Drive customer retention, service levels, and channel development.
• Lead pricing strategy, discount structures and margin management with full alignment with the finance dependent and company’s management
• Collaborate with Finance to monitor commercial performance, working capital, and credit exposure.
• Ensure compliance with commercial policies, contracts and regulatory requirements.
• Oversee brand positioning, product launches and promotional strategies.
• Manage marketing budgets, campaigns and trade marketing activities.
• Ensure alignment between brand messaging, customer insights and sales execution.
• Work closely with Operations, Supply Chain, and Production to align demand planning with capacity.
• Partner with HR to build commercial capability, training programs, and performance culture.
• Support Executive Management with strategic planning, board reporting, and business cases.

Required Experience

• 8 – 12+ years of commercial leadership experience in FMCG, Manufacturing or Distribution.
• Proven track record in revenue growth, market expansion and key account management.
• What's on offer:
• Monthly Net Salary: USD 5,500 – 6,000/- p.m.
• Company Car

• Annual Performance Bonus

• Medical Insurance