Commercial Director - KSA

Overview

Commercial Director

Strategy and Business Development

• Build the commercial part of the market’s strategic 3-year-plan in collaboration with the Managing Director.
• Contribute to the Network Development strategy to leverage relevant business opportunities across the market (Real Estate, Boutique projects).
• Contribute to the branding plan by developing ideas for communications and PR to elevate brand perception amongst existing and new potential clients, while creating a consistent brand message across all channels.
• Lead the development of the high-end business across the Kingdom of Saudi Arabia.
• Define and implement the local high-end strategy integrating Prestige community development, relevant high-end stock representation, VIP client development and branding initiatives in cooperation with Marketing, Communication and Client teams.
• Act as a local expert by developing a deep understanding of the competitive landscape, surrounding community and important events, trends, etc.

Commercial Performance

• Set realistic and ambitious sales targets.
• Analyze market KPIs and identify priority actions to achieve targets and business growth.
• Monitor the network’s P&L (Boutiques’ profitability).
• Support the regional merchandising team by communicating the opportunities and needs of the Cartier brand in the market.

Network Development and Performance Management

• In collaboration with the Managing Director and Regional Real Estate Director, lead negotiations with current landlords and with future projects.
• Lead the New Projects’ brief, obtain necessary validations and overview the design process for all new boutiques and point of sale.
• Ensure that retail sales targets are achieved In line with the Maison’s and the market’s global strategy.
• Set Boutique sales targets after consultation of other local departments.
• Ensure the monitoring and follow up of the Boutiques’ Commercial Action Plans.
• Manage watch specialists from researching performance metrics and ensuring market compliance.
• Drive the Boutique & POS Operations Excellence through implementation of appropriate policies, procedures and tools and a strong compliance mindset.
• Ensure that the Maison’s standards in terms of client experience (Satisfaction Barometer) are respected and known throughout the network.

Client Strategy & Development

• Contribute to the overall Client strategy by infusing client-centric mindset amongst all the Commercial teams with the priority objective of improving client satisfaction, loyalty & recruitment.
• In coordination with the Client Department, ensure development of relevant Boutique clienteling initiatives, CRM capabilities and implementation of client portfolio management across entire network.
• Represent Cartier as an Ambassador of the Maison and the market during international and local events and with VIP clients.

External Retail Partnership

• Lead the retailization of the watch POS network to elevate commercial performance and provide a consistent message with Retail.
• Enhance retail partnerships through key account management.
• Explore new business opportunities to accelerate the Maison growth and leadership in Market.

Omni-channel- Digital Retail ecosystem

• Ensure a seamless Omni-channel approach leveraging Cartier digital & e-commerce environment to elevate user experience.
• In Collaboration with regional team, build a strategy to develop e-Commerce in Market.
• Contribute to identify opportunities with relevant stakeholders to enhance e-Commerce client experience, notably through delivery lead time reductions and optimization of digital media investment.
• Oversee the e-commerce hub and ensure optimization of KPIs related to quality of service.

Talent Management & Development

• Develop, retain, and attract a high-performing teams in office and Boutiques.
• Share vision, strategy, and values of the Maison to engage and motivate all teams around them.
• Actively participate in succession planning for all commercial teams.

What Are We Looking For

• Minimum of 15+ years of commercial / client-facing experience in a multinational organisation with a master’s degree in business administration or equivalent
• Retail Acumen
• Strategic Thinking
• Data Driven supported by a rounded commercial awareness
• Digital mindset
• Experience in working transversally with all key functions in a market/HQ
• Demonstrated the ability to deal with ambiguity
• Ability to navigate in complex international environments
• Flexibility to adapt quickly to changing circumstances
• Excellent communication skills and interpersonal skills with the ability to interact/collaborate within a team.
• Ability to navigate in complex international environments.
• Fluent preferably in multiple languages with spoken and written English and Arabic mandatory (additional language skills are a plus).

What Do We Offer