Commercial Director

Role Description

Sales Strategy and Execution

• Develop and implement effective sales strategies to achieve revenue targets across all market segments.
• Lead the sales team in prospecting, negotiating, and closing business deals.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities for growth.

Marketing and Brand Management

• Collaborate with the marketing team to create and execute marketing campaigns that enhance brand visibility and attract target audiences.
• Ensure consistent brand messaging and alignment with corporate marketing guidelines.
• Utilize digital marketing channels and social media platforms to promote the hotel and drive direct bookings.

Revenue Management

• Oversee revenue management strategies to optimize room occupancy and rates.
• Analyze market demand and pricing trends to adjust pricing strategies accordingly.
• Implement revenue management best practices and monitor performance metrics.

Relationship Management

• Build and maintain strong relationships with key accounts, travel agencies, corporate clients, and industry partners.
• Negotiate contracts and agreements to secure long-term partnerships and business opportunities.

Team Leadership and Development

• Provide leadership and guidance to the sales, marketing, and revenue management teams.
• Foster a culture of accountability, teamwork, and continuous improvement.
• Conduct regular performance reviews and training programs to develop team members' skills and knowledge.

Financial Management

• Prepare and manage the departmental budget, ensuring cost control and adherence to financial goals.
• Monitor financial performance and prepare regular reports for senior management.

Functional Pre-Requisities

• Bachelor’s degree in business administration, Hospitality Management, or related field (Master’s degree preferred).
• Proven experience in a senior sales or commercial role within the hospitality industry, ideally within a luxury hotel environment with a track record of exceeding sales targets.
• 7+ years of experience in 5* hotel within UAE/Gulf region.
• Proficient in Microsoft Suit Office; Adept in revenue management system, CRM tools, digital marketing platforms, or related is preferred.