Cluster Director of Sales - Luxury Hotel - Qiddiya

About Us

Job Scope

Sales Strategy & Business Development

• Develop and implement the annual sales strategy for Luxury Hotel - Qiddiya, aligned with the hotel business plan, revenue strategy, brand positioning and opening objectives.
• Lead the sales strategy input into the hotel and future Qiddiya cluster commercial strategy.
• Identify, prioritize and grow key market segments including corporate, government, MICE, group, leisure, wholesale, travel trade, consortia, DMCs and strategic partnerships.
• Build annual account plans, segment targets, feeder-market priorities and production goals for the sales team.
• Drive proactive sales deployment through sales calls, client presentations, networking, trade shows, sales missions, fam trips, site inspections and destination activations.

Pre-Opening Sales Readiness

• Develop and execute the pre-opening sales plan, including account mapping, prospect lists, segment strategy, launch offers, RFP strategy, trade engagement and sales activation milestones.
• Build the sales pipeline ahead of opening to support early occupancy, group base, corporate demand, travel trade awareness and MICE conversion.
• Coordinate with Revenue Management on opening rate strategy, business mix, need periods, group pricing, displacement decisions and contract terms.
• Coordinate with Marketing & PR on opening campaigns, destination messaging, sales collateral, presentations, client events and trade communication.
• Ensure sales systems, CRM, account records, pipeline tracking, proposal templates and reporting tools are ready before go-live.

Account Management & Partnerships

• Build and maintain strong relationships with corporate accounts, government entities, travel managers, TMCs, DMCs, tour operators, wholesalers, consortia, luxury travel advisors, MICE buyers and strategic partners.
• Negotiate commercial agreements, preferred partnerships, corporate rates, group terms and tactical offers in line with approved pricing and contracting guidelines.
• Develop total account management plans for high-value accounts, including decision-maker mapping, production targets, action plans and account reviews.
• Maintain high-value client retention, account growth and profitable market share within assigned segments.
• Represent the hotel and future cluster at trade shows, industry events, sales missions, destination forums and key account meetings.

Revenue & Commercial Performance

• Work closely with Revenue Management to align pricing, business mix, segment strategy, sales deployment and demand-generation activity.
• Drive occupancy, ADR, RevPAR, total rooms revenue, MICE revenue, F&B revenue and market share through proactive sales activity.
• Monitor sales pipeline, conversion, lost business, account production, lead source, booking pace and segment performance.
• Provide sales forecasts, business-on-the-books insight and market intelligence to support weekly revenue meetings and commercial decision-making.
• Identify new revenue opportunities across rooms, meetings and events, F&B, leisure packages, destination experiences and strategic partnerships.

Meetings, Events & Group Sales

• Lead MICE, group and event sales strategy in coordination with Events, Revenue Management, F&B and Operations.
• Drive group rooms, meeting room, banquet, catering, social event and destination event revenue.
• Ensure effective inquiry management, response times, proposal quality, follow-up discipline, conversion tracking and handover from Sales to Operations.
• Apply displacement analysis, space optimization and commercial judgment to group and event opportunities.
• Develop corporate meetings, incentive, association, government, social and destination-linked event opportunities.

Cluster And Future Growth

• Prepare the Sales function to expand from a hotel in Qiddiya to a cluster model as additional Qiddiya Hotels are onboarded.
• Develop scalable sales deployment, account ownership, lead-sharing, reporting and performance standards across the Qiddiya hotel portfolio.
• Coordinate property-level sales activity with future cluster-wide account strategy, destination campaigns and owner-related commercial priorities.
• Recommend future team structure, segment coverage, market deployment and sales resources as hotel openings and business volume increase.
• Ensure consistency in sales governance, account management, contracting, reporting and pipeline discipline across the Qiddiya hotel portfolio.