Cluster Director of Marketing & PR

Overview

Marketing Strategy & Brand Management

• Develop and implement the annual marketing and communications plan for Luxury Hotel - Qiddiya, aligned with the hotel business plan, revenue strategy, brand positioning and opening objectives.
• Lead the marketing strategy input into the hotel and future Qiddiya cluster commercial strategy.
• Maintain consistent brand positioning, tone of voice, visual identity and storytelling across all marketing, PR, digital, social and guest-facing communications.
• Position the hotel as part of the wider Qiddiya destination while protecting the specific identity and commercial role of each hotel brand.
• Coordinate marketing priorities with Corporate Commercial, Brand, Sales, Revenue Management, F&B, Events and Operations.

Pre-Opening Launch & Commercial Readiness

• Develop and execute the pre-opening marketing, PR, digital and content activation plan, including launch milestones, opening campaigns, media activity and commercial readiness deliverables.
• Coordinate website, booking engine, imagery, content, opening messages, offers, packages and channel content before go-live.
• Ensure clear guest communication for opening timelines, available facilities, phased opening elements, opening soon messages and any areas that will open later.
• Support owner and leadership updates on marketing readiness, campaign progress, launch risks, PR activity and demand-generation performance.
• Coordinate photography, videography, collateral, brand assets and content libraries required for pre-opening, launch and post-opening campaigns.

Digital Marketing & E-Commerce

• Lead integrated digital campaigns across paid, owned and earned channels to drive awareness, traffic, engagement, conversion and direct bookings.
• Oversee hotel website content, landing pages, booking funnel performance, SEO, SEM, paid social, display, AI, metasearch support and campaign tracking.
• Ensure content accuracy and brand consistency across the hotel website, OTAs, Google Business Profile, social platforms, destination platforms and other approved digital channels.
• Partner with Revenue Management and Distribution to ensure offers, packages, rate campaigns and booking links are correctly loaded, commercially aligned and measurable.
• Monitor digital performance and use analytics to optimize media spend, audience targeting, creative performance and conversion.

Public Relations, Communications & Reputation

• Develop and manage the PR and communications strategy for the hotel opening, ongoing operations and future cluster positioning.
• Manage media relations, press releases, media kits, press visits, interviews, influencer collaborations, KOL activity and editorial opportunities.
• Coordinate PR agency scope, deliverables, approvals and performance, ensuring alignment with Adeera, hotel, owner and destination communication requirements.
• Develop a crisis communication and issue-management approach in coordination with Corporate Communications, Brand, Legal, Operations and the owner as required.
• Oversee online reputation management, including monitoring of reviews, social sentiment and guest feedback across Google, TripAdvisor, OTAs and social platforms.

Content, Social Media & Creative Asset Management

• Develop and approve content calendars across social media, digital campaigns, email, website, PR and on-property channels.
• Lead storytelling for Rooms, F&B, Meetings & Events, leisure, family, waterpark-related demand, destination experiences and local community engagement.
• Oversee creative briefs, copywriting, photography, videography, artwork, collateral, signage content and marketing asset libraries.
• Ensure all creative assets meet brand standards, legal requirements, cultural sensitivity requirements and quality expectations.
• Coordinate content and campaign activity across hotel, corporate, agency and destination teams.

CRM, Loyalty & Guest Engagement

• Lead CRM and guest lifecycle marketing activity, including pre-arrival, in-house, post-stay, repeat guest and reactivation campaigns.
• Support loyalty programme visibility, member communication, enrolment opportunities and benefit communication in coordination with Corporate Commercial and loyalty partners.
• Develop guest segmentation, personalization and targeted campaign approaches that support direct bookings, repeat business and guest lifetime value.
• Partner with Reservations, Front Office, F&B and Operations to ensure marketing messages are deliverable and aligned with the guest experience.