Chief Strategy Officer
Role Overview
The Chief Strategy Officer designs the strategy and planning vision for Carat UK, translating the global vision into local growth planning.
The role leads a blended team of Growth Planners and Analysts and advances the Growth Planning proposition and Growth Blueprint.
The position integrates media, customer experience, data, creative, analytics, technology, and AI to drive client growth.
Key Skills for This Role
Full Job Posting
Role overview
The Chief Strategy Officer designs the strategy and planning vision for Carat UK, translating the global vision into local growth planning.
The role leads a blended team of Growth Planners and Analysts and advances the Growth Planning proposition and Growth Blueprint.
The position integrates media, customer experience, data, creative, analytics, technology, and AI to drive client growth.
Growth strategy and planning
- Own the growth strategy process and define and model the growth-planning vision.
- Architect Carat's Growth Planning proposition and own the Growth Blueprint.
- Evolve strategy by balancing creative craft and analytical insight.
- Understand client business objectives and growth goals.
- Combine strategy, measurement, and experimentation throughout the campaign lifecycle.
Measurement, innovation, and integration
- Connect strategy, measurement, experimentation, and AI as an integrated system.
- Champion agency processes, tools, and technology and upskill the team in evolving areas.
- Develop measurement frameworks, analytics and platform literacy, experimentation, and future capabilities.
- Integrate Dentsu specialist and technology capabilities and set expectations for integrated strategy across media, customer experience, creative, analytics, platforms, and technology.
Leadership and industry profile
- Own the quality and modernisation of the Strategy & Planning practice, including team leadership, capability development, standards, and future talent needs.
- Develop Carat's strategic market position, external profile, and thought leadership.
- Represent the agency at industry events and publish thought pieces.
- Cultivate client relationships, lead major strategic pitches, and champion award-winning work.
- Develop strategy capability and services, and build strategic collaborations with market-intelligence partners.
Qualifications and skills
- The available description states that successful experience in an agency or media partner at Head of Strategy/Planning, CSO, or C-suite level is required.
- The supplied description ends during the qualifications section; any additional qualifications are not available in the source text.
About Dentsu and Carat
Dentsu describes itself as a global media buying agency focused on audience understanding and client outcomes.
Carat's positioning emphasizes experience design and integrated media, data, creative, and technology capabilities.
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