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Analyst, Media Effectiveness
Dentsu
Toronto, CAN
Full-time
Junior · 2+ years experience
Onsite
Discovered Today
pythonsql
Role Overview
Our mission is to Drive Business Performance.
We use data to create personalized and connected experiences that deliver transformative business outcomes.
Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market.
We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms.
Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
The Analyst, Media Effectiveness supports the measurement and evaluation of media performance, helping deliver actionable insights and support data-driven decision-making across client campaigns.
Working closely with analytics, media, and client teams, you will contribute to reporting, dashboard development, and performance analysis while building expertise in media measurement and marketing analytics.
Key Skills for This Role
pythonsql
Full Job Posting
Qualifications
- Bachelor's degree in Statistics, Economics, Data Science, Business, Marketing, or a related field, or equivalent practical experience. Recent graduates are encouraged to apply. Master's or PhD degrees in related disciplines with transferable skills are considered an asset.
- Up to 2 years of experience in analytics, data management, research, or related fields. Prior advertising or marketing experience is not required. We will provide training on media platforms and measurement fundamentals.
- Foundational SQL skills, including the ability to write basic queries for data extraction, filtering, and validation. You do not need to be an expert; we will support your development as you grow in the role.
- Comfortable working with data and using quantitative insights to support decision-making. Willing to work with spreadsheets, dashboards, and reports while developing analytical skills and business acumen.
- Experience using Excel, Google Sheets, data visualization tools, or similar technologies. Expertise is not required; we will support growth across multiple tools and platforms.
- Effective written and verbal communication skills, including the ability to explain findings, ask thoughtful questions, and collaborate with team members and stakeholders.
- Demonstrated curiosity and willingness to learn. Interested in data, analytics, and understanding how advertising and media measurement work. Excited to grow both technically and professionally.
- Experience with Python or R. Helpful for automating analysis and learning statistical methods, but not required. We will support your development in these areas.
- Exposure to advertising or media platforms such as Google Ads, Meta, GA4, or similar tools. If you have not worked with these platforms before, we will provide training.
- Exposure to statistical concepts such as hypothesis testing, regression analysis, time series analysis, experimental design, or related methodologies. Academic coursework or practical application is considered an asset.
- Familiarity with experimentation, testing methodologies, or measurement frameworks. Valuable context for our testing work but can be learned on the job.
- Interest in data visualization and dashboard design, including an understanding of how to present information in a clear and actionable way.
- Additional information
- Vacancy: Is this posting for the purposes of filling an existing vacancy [ Y /N]
- The salary range for this position is $60k-$65k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
- AI Disclosure: [ dentsu ] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools
- We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.
- Toronto
- Dentsu Media
- Full time
- Temporary
Nice-to-Have
- Experience with Python or R. Helpful for automating analysis and learning statistical methods, but not required. We will support your development in these areas.
- Exposure to advertising or media platforms such as Google Ads, Meta, GA4, or similar tools. If you have not worked with these platforms before, we will provide training.
- Exposure to statistical concepts such as hypothesis testing, regression analysis, time series analysis, experimental design, or related methodologies. Academic coursework or practical application is considered an asset.
- Familiarity with experimentation, testing methodologies, or measurement frameworks. Valuable context for our testing work but can be learned on the job.
- Interest in data visualization and dashboard design, including an understanding of how to present information in a clear and actionable way.
- Additional information
- Vacancy: Is this posting for the purposes of filling an existing vacancy [ Y /N]
- The salary range for this position is $60k-$65k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
- AI Disclosure: [ dentsu ] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools
- We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.
- Nice-to-Have
Location:
- Toronto
- Brand:
- Dentsu Media
- Time Type:
- Full time
- Contract Type:
- Temporary
About Dentsu
Marketing & Advertising69000 employeesFounded 1901
Global integrated growth and transformation partner for organizations.
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