Chief Sales Officer

Pulse

Main Responsibilities

• Planning and definition of short, medium, and long-term sales objectives to achieve the company's annual plan in each fiscal year
• Responsible for business expansion, opening new markets and developing strategic alliances with other businesses and/or partners to complement or expand the company's defense product offerings
• Define and implement short, medium, and long-term sales objectives, budgets, and performance indicators to achieve annual commercial targets and sustainable business growth
• Establish and maintain strong relationships with key customers, government stakeholders and strategic partners to support long-term business development and customer retention
• Drive go-to-market (GTM) strategies, market positioning initiatives, and participation in international defense exhibitions, trade shows, and industry events to enhance brand visibility and commercial reach
• Monitor market trends, competitor activity, geopolitical developments, and customer requirements to identify risks, opportunities, and emerging market demands within the defense sector
• Collaborate closely with engineering, operations, finance, and executive leadership teams to ensure commercial commitments, product offerings, and delivery capabilities are aligned with customer expectations and company strategy

Required Experience

• (Mandatory) 15 years in sales and business development areas within defense and engineering realted fields, with at least 5 years in a commercial management position
• Experience in new markets, entry strategies, tenders, and international negotiations, with focus on sustainable growth
• Expertise in go-to-market (GTM) strategies, brand positioning, trade shows and defense distribution channel management.
• Relationship with strategic customers, customer loyalty, contract negotiation and closing of high value agreements, including dealing with international Armed Forces managers
• Implementation of tools such as CRM (Salesforce, HubSpot, SAP), commercial data analysis and forecasting to improve commercial efficiency
• Creation of distribution networks and negotiation with suppliers and strategic alliances with key stakeholders focused on defense products
• Ability to build, motivate and manage sales and business development teams, ensuring alignment with corporate objectives