Chief Marketing Officer
Skills
About This Role
Responsibilities
- Develop and execute a global marketing strategy across all business units.
- Lead brand, performance, creative, content, community, and regional marketing teams.
- Build long-term positioning in
- fintech, Bitcoin, and Web3
- markets.
- Align marketing with product, business development, and executive leadership.
User Acquisition & Growth
- Oversee paid performance channels across global markets.
- Build predictable, scalable acquisition funnels with clear
CAC, ROAS, and LTV
- metrics.
- Lead growth experiments, funnel optimization, and conversion improvements.
- Manage high-budget marketing investments across multiple regions.
Brand, Communications & Creative
- Own brand identity, messaging, and tone of voice across all customer touchpoints.
- Lead global campaigns, sponsorships, collaborations, and ambassador/KOL programs.
- Oversee PR, media relations, and market positioning.
- Ensure brand consistency across regions, channels, and platforms.
Product Marketing & Market Expansion
- Connect product value with market needs through segmentation, GTM strategies, and localization.
- Define and communicate product positioning and use cases for global audiences.
- Support launches in new regions with localized marketing plans.
Partnerships & Ecosystem Marketing
- Build high-impact partnerships with exchanges, payment providers, Web3 ecosystems, and fintech players.
- Collaborate with B2B, BD, and ecosystem teams on integrations and co-marketing.
- Develop cross-channel partner activation strategies.
Data, Analytics & Reporting
- Build a data-driven marketing culture with clear KPIs, dashboards, and forecasting.
- Oversee attribution, incrementality, campaign impact modeling, and marketing financial planning.
- Present performance insights to executive leadership and the board.
Team Leadership & Operations
- Lead, mentor, and scale a global, multi-disciplinary marketing organization.
- Establish operational processes, performance cycles, and cross-functional alignment.
- Manage marketing budgets, resources, and external partners.
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