Chief Marketing Officer

Talabat

Job Description

Role Summary

Brand

• Define and own the enterprise brand vision end to end across all markets.
• Clarify and harmonise what the brand stands for and what it means to customers.
• Elevate positioning beyond price and promotion to drive emotional connection and long-term differentiation.
• Lead breakthrough, tier-1 campaigns from strategic intent through execution.
• Ensure brand coherence while maintaining market relevance.
• Raise creative and execution standards across markets and agency partners.

Growth (CRM, Pricing, Performance)

• Own the enterprise growth strategy with full accountability for profitable customer expansion across markets.
• Define and lead the end to end affordability agenda, identifying structural levers and translating them into product and commercial priorities.
• Build and scale a best in class CRM engine across acquisition, lifecycle and retention for the core customer base.
• Own company wide pricing and promotions architecture, ensuring disciplined test & learn execution.
• Drive measurable step change improvements in marketing ROI and capital efficiency.
• Embed analytics, experimentation and performance management as core operating principles across markets.
• Align growth strategy tightly with the operating model to ensure scalable execution.
• talabat Pro
• Own the subscription growth engine across markets.
• Drive structural improvements in subscriber conversion, retention and lifetime value.
• Strengthen churn management and renewal performance through rigorous cohort analysis.
• Partner with Product and Commercial teams to continuously enhance the premium value proposition.
• Ensure clear performance tracking and accountability for subscription economics.

Campaign Planning & Media

• Set media strategy and allocate budgets across countries and channels with strict ROI discipline.
• Lead continuous optimisation through structured testing and performance tracking.
• Elevate agency accountability and execution standards.
• Ensure disciplined capital allocation aligned with growth priorities.

Partnerships

• Oversee talabat’s partnership vertical, defining a high-growth strategy that balances consumer centricity with financial sustainability.
• You will empower your team to secure high-value partnerships while collaborating with Product and Tech to build the features and levers required to fuel growth.
• This role owns the full lifecycle, from strategic direction and budget governance to championing cross-functional execution.

Qualifications

• We are seeking a senior marketing leader who:
• Has owned a brand end to end at enterprise scale, beyond spend management.
• Solid experience across multiple areas: brand, campaigns, media agencies, performance marketing, CRM, subscriptions, and growth
• Has shaped structural growth strategy, including affordability and product implications.
• Has delivered radical ROI improvement and accelerated growth.
• Is deeply analytical, detail oriented and performance driven.
• Simultaneously brings strong brand instinct and customer vision.
• Is comfortable operating at both strategic and granular levels.
• Strong people leader who has led large, complex, multi-country organisations in competitive, consumer facing environments.
• Demonstrates strong exposure to pricing, promotions and transformation.
• Brings passion for technology, data and AI enabled marketing.