{bc}
linkedin

Chef des Produits , Technologies et expérience marketing

Air Canada
Toronto, CAN
Full-time
Mid-Senior
Onsite
Discovered 3 days ago
Product strategy and roadmappingMarketing technology platformsAdobe Experience PlatformCustomer data integrationCustomer personalizationAI-assisted workflows

Full Job Posting

Role overview

Air Canada seeks a product manager to design tools used by marketing teams and experiences delivered to customers.

The role spans marketing team platforms and processes as well as personalized experiences across digital channels.

The product manager will connect strategy with execution, align senior stakeholders, create roadmaps, and build functional first solutions.

Responsibilities

  • Define and lead product strategy and roadmaps for marketing tools and customer-facing experiences.
  • Improve marketing workflows by addressing inefficiencies, manual work, and friction.
  • Develop AI-assisted marketing workflows and personalized digital experiences.
  • Build and validate prototypes and proofs of concept with users before recommending larger investment.
  • Integrate proven capabilities into production with platform, data, development, and marketing teams.
  • Measure adoption, efficiency, engagement, and conversion; translate business goals into measurable initiatives.
  • Prepare business cases and recommendations for marketing and technology leadership.
  • Promote quality, consistency, consent compliance, and measurement standards; monitor relevant technology developments.

Qualifications

  • University degree in business administration, computer science, software engineering, a related field, or equivalent education and experience.
  • More than 5 years of product management, marketing technology, or technical product management experience.
  • Experience developing internal tools and customer-facing products and leading cross-functional initiatives.
  • Knowledge of marketing platforms such as Adobe Experience Platform and customer data, personalization, and journey or email platform integration.
  • Hands-on experience designing and evaluating AI-assisted workflows; experience evaluating AI-generated content and deploying AI-powered customer experiences.
  • Ability to work directly with APIs, automation tools, and AI prototyping environments and advance work independently.
  • Strong stakeholder management and communication skills.
  • Airline, travel, loyalty, or large-scale consumer digital experience is an asset; bilingual candidates are preferred when qualifications are equal.

Workplace

  • The description identifies a marketing and technology role but does not specify a remote, hybrid, or onsite work arrangement.

Eligibility

  • Candidates must be eligible to work in the relevant country when an offer is made and provide proof before starting.

Apply for this job in 1 click

Skip the repetitive application forms

Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.

Sarah M.James T.Maya R.

Trusted by over 500,000 job seekers on Base Career

Start Free Today

More from this employer

More jobs at Air Canada