Channel Marketing Manager

Company

Role overview

Channel strategy and enablement

• Own regional channel marketing strategy and develop growth programs for distributors, mass-market customers, and strategic partners.
• Identify market opportunities using TAM/SAM/SOM analysis, funnel insights, distributor feedback, and competitive intelligence.
• Build partner product training, sales tools, campaign assets, webinars, roadshow materials, and lead-generation programs.

Marketing execution and positioning

• Run joint partner campaigns and regional go-to-market programs; support distributor readiness, training, webinars, roadshows, and incentive programs.
• Translate technical capabilities into value propositions, application messaging, reference solutions, and differentiated use cases.
• Support proposals with application block diagrams, BOM-level value analysis, and competitive differentiation.

Measurement and intelligence

• Track campaign performance, partner adoption, lead quality, opportunity conversion, revenue contribution, and channel ROI.
• Analyze distributor performance, channel coverage, customer segments, competitive activity, and partner feedback.
• Use CRM and reporting tools to measure funnel progression, design-in activity, design-win influence, and revenue contribution.

Required qualifications

• Bachelor’s degree in Engineering, Electronics, Electrical Engineering, Business, Marketing, or a related field.
• 10+ years in channel marketing, product marketing, business development, technical sales, or semiconductor solution marketing.
• Strong Power, Analog, and mixed-signal semiconductor experience and a record of working with distributors, channel partners, or ecosystem partners.
• Experience in go-to-market execution, campaign planning, partner enablement, funnel management, and cross-functional collaboration.
• Strong analytical, communication, stakeholder management, and program execution skills; effective in matrixed, multicultural settings.

Preferred qualifications

• Semiconductor distributor or channel partner experience in India is preferred.
• Exposure to industrial automation, building automation, energy, infrastructure, IoT, metering, motor control, or power conversion is preferred.
• Experience with MDF/co-marketing programs, distributor scorecards, partner portals, technical webinars, or sales enablement is preferred.