naukri

Central Asia and Eastern Europe Growth Lead

Taptap Send

United Arab Emirates, UAE

Senior

1 weeks ago

ExperimentationA/B TestingUser AcquisitionSEOContent MarketingConversion Rate Optimization (CRO)

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Overview

Role
We re looking for a Manager to lead Growth and Partnerships for our Central Asia and Eastern Europe corridor, targeting diaspora communities in key send markets including in the UAE, EU, UK, US, Canada, and Australia.
You ll own the full growth strategy and execution from customer acquisition and partnerships to brand building and customer insights.
You ll be the go-to expert for all things in the Central Asia and Eastern Europe region, building trust within the diaspora, running campaigns, managing local ambassadors and influencers, and ensuring an outstanding user experience.
You ll spearhead our business development and partnership efforts in the Central Asia and Eastern Europe region to shortlist, select, and execute partnerships from A to Z with prominent local banks and partners.
This role blends strategy and execution: you ll operate at a high level while also diving into data, speaking directly to users, and rolling up your sleeves to drive results.
It s perfect for someone who s entrepreneurial, data-driven, and community-minded.

Responsibilites

You will lead growth efforts, including:
Build trust-based relationships with diaspora communities through in-person and online communications
Conduct customer research with senders and recipients on a regular basis
Initiate, negotiate and build partnerships with community associations and organizations
Set up offline and online advertising campaigns
Source and lead community ambassadors and influencers
Manage agencies for Paid, Creatives, and Events
Manage customers CRM
Optimize Operations with help from Product, Ops, Eng and Support teams
Deepdive into customer pain points and work with the different teams as well as the Country Manager to solve them
Travel to our major corridors to connect with and better understand the Central Asia diaspora and grow our customer base
Dedicate part of your time to call customers and respond to messages/comments on our social media channels
Work with the Country Manager/ CEO of GCC to outline the growth plan for the market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns

Requirements

Based in Dubai or London ideally
7 + years of experience in high growth-environment such as startups, marketing, fintechs
Exceptional knowledge and networks among the Central Asia diaspora in the UAE, Europe, and around the world (UK, US, Canada, and Australia)
Strong business development/sales/marketing/analytical background
Experience with paid marketing activities
Having contacts with Central Asian influencers and celebrities is a plus
Strong relationships with local banks and fintech players in Central Asia (Uzbekistan, Azerbaijan, Tajikistan, Georgia, Armenia, etc..)
Strong interpersonal and communication skills
Passion for working with and for migrant communities
Resourceful and has the ability to get things done. Also doing more with less
Fluency in English and Russian, written and spoken, is a must

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