Central Asia and Eastern Europe Growth Lead

About Us

Here’s a Little More

• Founded by Harvard grads and 3-time founders who previously built Segovia (acquired) and GiveDirectly (>$300M revenue, fastest-growing NGO in the world)
• Backed by top investors including Spark Capital, Canaan, Reid Hoffman, Breyer Capital, Unbound, Wamda, and more
• Built by global top performers from Bain, Google, McKinsey, Uber, Checkout, Bolt, and beyond - we move fast, stay humble, and care deeply about our mission
• Truly global team - 250+ people, 50+ nationalities, 50+ languages
• Guided by our values - ownership, impact, humility, and heart - in deed, not just word

Role

Responsibilites

• You will lead growth efforts, including:
• Build trust-based relationships with diaspora communities through in-person and online communications
• Conduct customer research with senders and recipients on a regular basis
• Initiate, negotiate and build partnerships with community associations and organizations
• Set up offline and online advertising campaigns
• Source and lead community ambassadors and influencers
• Manage agencies for Paid, Creatives, and Events
• Manage customers’ CRM
• Optimize Operations with help from Product, Ops, Eng and Support teams
• Deepdive into customer pain points and work with the different teams as well as the Country Manager to solve them
• Travel to our major corridors to connect with and better understand the Central Asia diaspora and grow our customer base
• Dedicate part of your time to call customers and respond to messages/comments on our social media channels
• Work with the Country Manager/ CEO of GCC to outline the growth plan for the market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns

Requirements

• Based in Dubai or London ideally
• 7 + years of experience in high growth-environment such as startups, marketing, fintechs
• Exceptional knowledge and networks among the Central Asia diaspora in the UAE, Europe, and around the world (UK, US, Canada, and Australia)
• Strong business development/sales/marketing/analytical background
• Experience with paid marketing activities
• Having contacts with Central Asian influencers and celebrities is a plus
• Strong relationships with local banks and fintech players in Central Asia (Uzbekistan, Azerbaijan, Tajikistan, Georgia, Armenia, etc..)
• Strong interpersonal and communication skills
• Passion for working with and for migrant communities
• Resourceful and has the ability to get things done. Also doing “more” with “less”
• Fluency in English and Russian, written and spoken, is a must
• Also you are
• Outgoing - you love speaking to people and enjoy building meaningful relationships
• Execution Oriented - we have an ‘impact first’ philosophy and a lot to get done. You should be able to take an idea to implementation
• Mission Oriented - you are passionate about working for a net positive organisation / tech for good
• Organised - you have a system for how you approach your work that can keep you on track in a scrappy startup environment
• Driven - you thrive in a fast-paced, target oriented company

Taptap Values