Category Marketing Manager, Amazon Now

Role overview

Storefront and in-store marketing

• Own the customer-backward strategy for storefront and in-store marketing surfaces.
• Develop campaigns to improve discovery, conversion, and repeat usage; partner with Product, UX, Tech, and Analytics.
• Ensure placements are simple, intuitive, and performance-driven.

Outbound messaging

• Own strategy and execution for push, email, and applicable WhatsApp or SMS messaging.
• Define messaging frameworks, cadence, and targeting to drive engagement without customer fatigue.
• Run experiments and continually optimize with data and customer insights.

Out-of-home and creative campaigns

• Plan and execute out-of-home campaigns that build brand awareness and local relevance.
• Create briefs, manage agency partners, and deliver campaigns on time.
• Lead creative concepts and mock development; review assets for clarity, brand consistency, and customer trust.

Measurement and results

• Define success metrics and mechanisms for campaigns, analyze performance, identify root causes, and drive corrective actions.
• Communicate results and trade-offs clearly to senior stakeholders.

Basic qualifications

• At least 4 years of professional, non-internship marketing experience.
• Experience using data and metrics to improve performance.
• Experience with Excel or Tableau, including data manipulation, macros, charts, and pivot tables.
• Experience building, executing, and scaling cross-functional programs or campaigns from concept to completion.
• Experience producing promotional materials for Owned & Operated channels.
• Experience in brand identity and voice development and creating brand marketing content.

Preferred qualifications

• Experience using customer research, data, and metrics to support assumptions, generate forecasts, and evaluate marketing programs.
• Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint.

Role context