Business Director - Media

Company Description

Overview

Responsibilities

• Overall development and execution of media plans across multiple clients and industries, taking into account both the client's and the agency's key performance indicators.
• Identifying new business opportunities and generating leads.
• Drive growth in various assigned areas of focus, utilizing cross-functional synergies to improve efficiency and support the client's broader goals.
• Identify organic growth, cross /up-selling drivers to maximize growth for the agency.
• Bring in cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications, including ongoing communication and relationship building to improve client satisfaction and grow their business.
• Play a role in shaping the overall direction and success of the media planning team.
• Offer mentorship and guidance to the overall team members.
• Represent the company in client and industry meetings and presentations.
• Contribute to the overall business and strategic direction of the media planning team.
• Oversee the development and implementation of media strategies, including day-to-day operations.
• Effectively manage resources and work to enhance the skills and capabilities of team members through mentoring and training.
• Act a client lead responsible in nurturing and building a strong rapport that fosters strong partnerships through effective communication and relevant advice.
• Develop educational programs to expand clients' knowledge and understanding of media strategy.
• Possess a comprehensive understanding of communications strategy and advertising principles.

Qualifications

• Bachelor's degree in marketing, advertising, or a related field.
• Minimum of 10 years of experience in a media planning or related role.
• Proven ability to lead and manage teams of planning professionals.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• Experience in business development and industry representation.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snap Chat, Twitter & TikTok, in addition to in depth understanding in industry developments & initiatives I.e.: commerce, Metaverse, NFTs, etc... . . . .
• Proficient understanding of the advertising and media industry and the role of media planning within it.
• Proven ability to manage multiple projects, clients, and stakeholders, with strong
• project management skills and the ability to prioritize, meet deadlines, and work under pressure.
• Knowledge of how to measure ROI from media plans.
• Ability to manage internal teams and external vendors and agencies.
• Strong understanding of budgeting and forecasting and a strong understanding of business strategy.
• Strong grasp of & ability to develop channel-specific strategies, media plans and reports across both Offline & Online Channels.
• Strong media knowledge of the market, consumer, and media research available.
• Expert communication abilities and ability to interpret client objectives.
• Strong ability to train and develop analytical skills in staff.