Business Development & Marketing Executive (FMCG / E-commerce)

Overview

Role Overview

1.    Commercial Performance & Execution

• Improve product performance across e-commerce and retail channels
• Identify gaps in product presentation, pricing, and offers that impact sales
• Develop and implement initiatives to improve sell-through and conversion
• Monitor product performance and take corrective actions.

2.    Business Development

• Identify opportunities for new products, bundles, and line extensions
• Evaluate market needs and recommend commercially viable ideas
• Support expansion within existing channels through improved product offerings
• Assess pricing, positioning, and competitiveness.

3.    Consumer & Market Insight

• Analyze customer behavior, feedback, and sales data
• Identify key drivers and barriers to purchase
• Translate insights into actionable improvements in offers, messaging, and product positioning.

4.    Marketing Direction & Execution Support

• Define product messaging and positioning based on what drives purchase decisions
• Support development of marketing content and campaigns (in coordination with internal/external teams)
• Ensure marketing activities are aligned with commercial objectives.

5.    E-Commerce & Customer Experience

• Optimize product pages, content, and structure to improve conversion
• Support improvements in online customer journey and experience
• Recommend changes that improve engagement and retention.

6.    Performance Tracking & Continuous Improvement

• Monitor key metrics (sales, conversion, engagement) across channels
• Test different offers, bundles, and messaging approaches
• Provide clear, actionable recommendations based on performance.

Requirements Experience

• 3–5 years of experience in marketing, business development, e-commerce, or commercial roles
• Experience in FMCG, DTC, or consumer brands is preferred.

Skills & Competencies

• Strong commercial awareness and understanding of what drives sales
• Analytical mindset with ability to translate data into actions
• Hands-on, execution-focused approach
• Ability to work across marketing, product, and sales functions
• Strong organization and
• follow-through
• .

What Success Looks Like

• Improvement in product conversion across key channels
• Implementation of effective product offers (bundles, packs, pricing) that drive sales
• Clear improvements in product positioning and messaging
• Measurable contribution to revenue growth.