Business Development Manager

Key Responsibilities

• Referral Relationship Management
• Build and maintain strong working relationships with (not limited to):
• Private hospitals
• Hospital discharge teams
• Consultants and surgeons
• GPs and practice managers
• Allied Health Professionals
• Case managers
• Rehabilitation providers
• Community healthcare organisations
• Develop a regular programme of visits, meetings and follow-ups with referral partners.
• Ensure Draycott remains front of mind when healthcare professionals are recommending care solutions.
• Represent Auriens as a brand ambassador as a later living solution
• Business Development
• Identify and pursue opportunities to increase referrals across the 3 key business areas, this includes but is not limited to; entry level care, complex care, nursing, recovery and rehabilitation support:
• Visiting Hours
• Live-in care
• Post-operative
• Create and maintain a healthy pipeline of referral opportunities.
• Ensure leads are followed up with promptly and effectively.
• Work alongside the operations and care teams to ensure smooth transitions from enquiry to assessment and service delivery.
• Achieve agreed referral, conversion and revenue targets.
• Propose events and opportunities to strengthen relationships and bring new business in
• To work closely with the Client Relationship Advisor to ensure consistent daily office coverage, including providing cover during annual leave and other short-term absences, such as sickness.
• Networking & Brand Representation (Draycott & Auriens)
• Attend relevant healthcare networking events, conferences and local business development opportunities.
• Promote Draycott's services and the Auriens later life solution to healthcare professionals and potential referral partners.
• Arrange partner visits, presentations and educational sessions.
• Build awareness of Draycott's specialist services and care capabilities.
• CRM & Reporting
• Record all relationship and business development activity within the CRM system.
• Maintain accurate records of meetings, referrals and outcomes.
• Provide regular updates on:
• Pipeline activity
• Referral sources
• Conversion rates
• Business development opportunities
• Monitor referral performance and identify areas for growth.
• Complete reports on Business Development activity and taking a results driven approach
• Internal Collaboration
• Work closely with:
• COO
• General Manager / Registered Manager
• Care Operations Team
• Marketing Team
• Wider partnerships team
• Provide market intelligence and feedback from referrers.
• Support marketing campaigns by identifying opportunities for partner engagement.
• Share insight into competitor activity and local market developments.
• Identify any areas that require Marketing support and collaborate
• Work closely with the Client Relationship Advisor and Senior Case Manager who undertake business development duties – working with seamless collaboration and communication to ensure that approaches complement each other
• Desirable Qualifications & Experience
• At least 3 years prior experience in the social sector in a similar commercial / sales role
• Clinical/medical knowledge as well as Domiciliary care experience offering the ability to talk to customers at a technical level in a sales capacity
• Proven, successful track record in business development. Creativity and innovative thinking, able to contribute suggestions for the progression of the business and to improve our efficiency and cost-effectiveness
• Knowledge and proven experience in using CRM systems and use of data analytics
• Excellent interpersonal skills, able to communicate well and appropriately with Clients/members of their family, the referrer community, senior stakeholders and Staff
• Business acumen, understanding how to drive growth and meet revenue targets.
• Tact and discretion in your dealings with others at all times, especially regarding confidential information about Clients and protect business information
• Computer literate with the ability to manage administrative duties efficiently