Business Development & Lead Generation Specialist – U.S. Market (Remote)

Position Overview

Key Responsibilities

• Research prospective U.S. clients needing staffing, engineering, automation, controls, or technical resources.
• Identify hiring managers, engineering managers, procurement teams, HR leaders, operations managers, plant managers, and project managers.
• Conduct prospecting through LinkedIn, email, telephone, CRM campaigns, and professional networking platforms.
• Generate qualified meetings and conduct initial conversations about staffing and engineering requirements.
• Follow up with prospects, re-engage dormant accounts, and maintain long-term relationships.
• Identify MSP/VMS programs, projects, hiring requirements, RFPs, RFQs, and engineering opportunities.
• Support client onboarding, vendor registration, proposals, capability presentations, and client communications.
• Maintain CRM records, develop targeted prospect lists, coordinate with recruiting and engineering teams, and provide weekly reports.

Required Qualifications

• 2–5 years of experience in U.S. staffing business development, inside sales, lead generation, or client acquisition.
• Good understanding of the U.S. staffing industry and terminology.
• Knowledge of W2 staffing, contract staffing, direct hire, MSP, VMS, vendor registration, rate cards, SOWs, and client procurement.
• Strong written and verbal English communication skills.
• Comfort with cold calls, U.S.-based managers and executives, LinkedIn prospecting, CRM or ATS use, research, and pipeline follow-up.

Preferred Qualifications

• Experience working with U.S.-based customers and selling staffing services to U.S. clients.
• Experience with engineering, utility, energy, industrial, or automation companies.
• Experience with MSP/VMS programs, LinkedIn Sales Navigator, Recruiterflow, CEIPAL, Bullhorn, email campaigns, or outbound sales sequences.
• Familiarity with electrical, mechanical, controls, automation, or instrumentation disciplines.

Target Markets and Services

Compensation

• Competitive salary based on experience plus performance-based incentives.
• Incentives may be tied to qualified meetings, vendor approvals, job orders, placements, engineering projects, revenue, or gross margin.

Work Schedule

• The candidate must work hours providing meaningful overlap with U.S. Eastern and Central time zones.
• Typical working hours may include an evening shift in India for direct communication with U.S. prospects.

Requirements

• 2–5 years of experience in U.S. staffing business development, inside sales, lead generation, or client acquisition.
• Experience working with U.S.-based customers is preferred.
• Good understanding of the U.S. staffing industry and terminology.
• Knowledge of W2 staffing, contract staffing, direct hire, MSP, VMS, vendor registration, rate cards, SOWs, and client procurement.
• Strong written and verbal English communication skills.
• Comfort conducting cold calls and speaking with U.S.-based managers and executives.
• Experience using LinkedIn for prospecting and business development.
• Experience working with CRM or Applicant Tracking Systems.
• Strong research, prospecting, organization, documentation, and follow-up skills.
• Experience selling staffing services to U.S. clients is preferred.
• Experience with engineering, utility, energy, industrial, or automation companies is preferred.
• Experience with LinkedIn Sales Navigator, staffing platforms, email campaigns, or outbound sales sequences is preferred.