Business Analyst Loyalty
Role Overview
Lead delivery of loyalty, digital engagement, and gamification products across web and mobile channels.
The role focuses on airline loyalty programs and customer engagement, retention, and program value.
Key Skills for This Role
Full Job Posting
Role overview
Lead delivery of loyalty, digital engagement, and gamification products across web and mobile channels.
The role focuses on airline loyalty programs and customer engagement, retention, and program value.
Product analysis and delivery
- Gather, analyze, and document business and technical requirements; create user stories, process flows, and acceptance criteria.
- Support Agile delivery from ideation through launch.
- Collaborate with Product, Technology, UX, Marketing, Loyalty, and external partners to design scalable solutions.
- Analyze APIs and integrations, support testing and UAT, manage stakeholders, and monitor product performance.
Loyalty and gamification
- Act as a subject matter expert for airline loyalty enrollment, accrual, redemption, tier management, promotions, and partnerships.
- Define and deliver challenges, missions, badges, rewards, streaks, leaderboards, and personalized engagement journeys.
- Drive continuous improvement to increase customer engagement, retention, and loyalty program value.
Requirements
- Minimum 10+ years of experience.
- Airline loyalty program subject matter expertise, including member enrollment, accrual, redemption, tier management, promotions, and partnerships.
- Ability to create business and technical requirements, user stories, process flows, and acceptance criteria.
- Ability to support Agile delivery, API and integration analysis, testing and UAT, stakeholder management, and product performance monitoring.
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