BA Loyalty
Role Overview
Lead end-to-end delivery of loyalty, digital engagement, and gamification products across web and mobile channels.
Key Skills for This Role
Full Job Posting
Role overview
Lead end-to-end delivery of loyalty, digital engagement, and gamification products across web and mobile channels.
Responsibilities
- Gather and analyze business and technical requirements; create user stories, process flows, and acceptance criteria.
- Support Agile delivery from ideation through launch.
- Serve as a subject matter expert for airline loyalty enrollment, accrual, redemption, tiers, promotions, and partnerships.
- Define gamification features including challenges, missions, badges, rewards, streaks, leaderboards, and personalized journeys.
- Collaborate with Product, Technology, UX, Marketing, Loyalty, and external partners on scalable solutions.
- Analyze APIs and integrations; support testing and UAT; manage stakeholders.
- Monitor product performance and improve engagement, retention, and loyalty program value.
Requirements
- Act as a subject matter expert in airline loyalty programs, including enrollment, accrual, redemption, tier management, promotions, and partnerships.
- Gather, analyze, and document business and technical requirements and create user stories, process flows, and acceptance criteria.
- Support Agile product delivery from ideation through launch.
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