Business Analyst

Business Analyst

Business & Sales Performance Analysis

• Analyze key business metrics, including sales, revenue, costs, and profitability, to identify trends and opportunities for growth.
• Generate, review, and interpret daily, weekly, and monthly sales reports, providing actionable insights for decision-making.
• Identify performance gaps and areas for menu and pricing optimization, cost optimization, revenue maximization, and operational efficiency improvements.

Market & Competitive Research

• Conduct comprehensive market research to gather insights on industry trends, market size, growth opportunities, and consumer behavior.
• Analyze competitor strategies, strengths, and weaknesses, providing benchmarking insights to enhance Chinese Palace Group’s market positioning.
• Stay updated on emerging trends in the restaurant and food delivery industry, identifying key areas for innovation and adaptation.

• Delivery Platform Performance Optimization

• Monitor and evaluate the performance of delivery platforms (e.g., Deliveroo, Talabat, Noon Food) to assess sales trends and operational effectiveness.
• Identify key drivers of growth, areas for optimization, and implement data-driven recommendations to improve conversion rates and profitability on delivery platforms.

Marketing Analytics & Insights

• Analyze and interpret marketing data, including campaign performance, customer engagement, and digital analytics, to identify trends and opportunities.
• Evaluate the effectiveness of marketing channels, promotions, and campaigns, providing strategic recommendations for optimization.
• Develop dashboards and performance reports to track KPIs and ROI for marketing initiatives.

Data Management & Reporting

• Maintain and analyze customer, market, and business data to support data-driven decision-making.
• Utilize data visualization tools (Excel, Power BI, Tableau, or similar) to present insights clearly to stakeholders.
• Prepare detailed reports and presentations for senior management and cross-functional teams.

Cross-Functional Collaboration

• Work closely with operations, finance, marketing, and sales teams to ensure alignment in strategy and
• Provide data-driven recommendations to support operational and marketing initiatives.

Strategy Development (Marketing & Operations)

• Collaborate with the marketing and operations teams to define and refine strategies, action plans, and campaign goals.
• Conduct competitive positioning analysis to identify differentiation opportunities.
• Support the development of marketing plans, including targeting, segmentation, and positioning strategies.

Business Development Support

• Identify and pursue new business opportunities, including corporate partnerships, group bookings, and event-driven promotions.
• Develop and implement lead generation strategies to attract and convert new customers.
• Assist in planning and executing sales initiatives, working closely with sales and operations teams.