Brand & Marketing Manager
Develop and implement brand strategy, execute marketing plans, oversee digital marketing, engage stakeholders, and lead a marketing team with budget management.
Skills
About This Role
Job Summary
One of our clients in Abu Dhabi is looking for Brand & Marketing Manager
Brand Strategy & Positioning
- Develop and implement a comprehensive brand strategy aligned with business objectives and market trends.
- Ensure consistent brand identity and messaging across all touchpoints (digital, print, events, presentations).
- Monitor brand health and recommend strategic improvements.
Marketing Planning & Execution
- Create and execute integrated marketing plans that drive awareness, engagement, lead generation and client acquisition.
- Plan and manage marketing campaigns across digital, social media, email, PR and events.
- Collaborate with internal teams (sales, asset management, operations) and external agencies for campaign delivery.
Digital Marketing & Content
- Oversee digital marketing channels, including website content, SEO/SEM, social media and email marketing.
- Coordinate creation of marketing collateral, presentations, pitch decks and advertising content.
- Track and analyse campaign performance, KPIs, audience engagement and ROI.
Stakeholder Engagement & Events
- Support business development teams by producing client facing marketing materials and pitch support content.
- Manage brand presence at industry events, conferences, webinars and community activities.
- Build and maintain relationships with media partners, vendors and creative agencies.
Team Leadership & Budgeting
- Lead or coordinate marketing specialists and external vendors to achieve strategic outcomes.
- Develop and manage the marketing budget, ensuring cost effective use of resources.
- Provide regular performance reporting and insights to senior management.
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