Brand & Content Designer

Division

Role Purpose

1. Brand Asset Production

• Execute and produce brand assets across all Group concepts
• Develop design collateral across digital and physical touchpoints including menus, packaging, signage, uniforms, presentations, and in-venue materials
• Produce digital assets for social media, campaigns, launch communications, and web support
• Ensure all outputs align with approved brand guidelines, typography systems, color palettes, and visual identity frameworks
• Maintain organized and version-controlled asset libraries across all brands
• Prepare production-ready artwork for print and digital application

2. Brand Consistency & Visual Application

• Apply approved visual identity systems consistently across all deliverables
• Ensure alignment across layout, composition, typography, imagery, and visual language
• Work directly from approved concept books and brand guidelines
• Support the enforcement and maintenance of brand standards across all formats and locations
• Identify and flag inconsistencies or missing brand assets where necessary

3. Campaign & Content Execution

• Produce campaign assets and day-to-day content across multiple hospitality concepts
• Adapt approved creative assets into platform-specific formats for social, digital, print, and operational use
• Support launch campaigns, pre-opening materials, seasonal activations, and promotional rollouts
• Capture basic on-site content where required to support social and marketing needs
• Work within project timelines, approval structures, and operational deadlines

4. Operational Design Delivery

• Develop practical, production-ready assets for hospitality operations
• Ensure menus, packaging, signage, and venue collateral are functional, legible, and technically accurate
• Coordinate artwork specifications for print and fabrication requirements
• Support operational teams by ensuring deliverables are usable and execution-ready

5. Multi-Brand Workflow Management

• Manage deliverables across multiple concepts simultaneously
• Maintain clear separation between brand identities and visual systems
• Deliver high-volume output while maintaining consistency and attention to detail
• Prioritize workload effectively within fast-paced project timelines

Key Outputs

• Production-ready brand assets across all Group concepts
• Consistent application of approved visual identity systems
• Timely delivery of campaign, operational, and launch materials
• Organized and accessible asset management systems
• Accurate execution across digital, print, and environmental touchpoints

Ideal Profile

• 2-4 years of experience in graphic design or brand design, preferably within hospitality, F&B, lifestyle, or retail sectors
• Strong portfolio demonstrating experience across brand application, print, packaging, social content, and campaign execution
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
• Experience with video editing and content tools such as Premiere Pro, CapCut, After Effects, or similar platforms is advantageous
• Familiarity with Figma and digital design workflows is beneficial
• Strong understanding of typography, layout systems, composition, and production specifications
• Comfortable working within structured approval and brand-governed environments
• Ability to operate across multiple brands while maintaining consistency and quality under pressure

This Role

• Executes approved brand systems across all touchpoints
• Produces visual assets across digital, print, and operational formats
• Supports brand consistency and production quality across the Group

This Role Does Not

• Define brand strategy or positioning
• Independently create or alter brand identities
• Own campaign strategy or marketing direction
• Operate outside approved brand frameworks without alignment