BRAND MANAGER – SPECIALTY COFFEE

Role overview

Brand and marketing responsibilities

• Develop brand strategies aligned with business objectives and manage brand identity, positioning, image, and market presence.
• Create campaigns, promotions, and product launches to increase awareness, engagement, and sales.
• Research the market and competitors to identify specialty coffee trends and growth opportunities.
• Coordinate with operations, marketing, design, and product development to ensure brand consistency.
• Oversee social media, digital marketing, and promotional materials.
• Collaborate with the coffee team on menu development, seasonal offerings, and new product concepts.
• Monitor customer feedback, market performance, and brand reputation.
• Manage marketing budgets, campaign performance, and brand reports.
• Maintain consistent brand standards, customer experience, and service quality across branches.
• Build partnerships and collaborations with coffee suppliers, influencers, and other relevant businesses.

Qualifications and requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven Brand Manager, Marketing Manager, or similar experience; specialty coffee, café, or food and beverage experience is preferred.
• Strong understanding of specialty coffee culture, industry trends, and customer preferences.
• Excellent knowledge of brand strategy, digital marketing, and social media management; experience executing successful campaigns.
• Strong analytical, communication, leadership, and project management skills; creative marketing ideas and ability to meet deadlines.
• Proficiency in Microsoft Office and marketing analytics tools.
• Qatar market or GCC food and beverage experience is an advantage.

Preferred skills

• Strong specialty coffee trends, brewing concepts, and café culture knowledge is preferred.
• Brand positioning, storytelling, visual identity development, sales data analysis, and relationship-building experience are listed as preferred strengths.
• Passion for creating exceptional coffee experiences and building a premium brand is preferred.

Work location

• Work location is in person.