BRAND MANAGER FOR SPECIALITY COFFEE
Role Overview
Lead growth and positioning of a globally recognized specialty coffee brand across regional and international markets.
Work cross-functionally with product development, retail operations, digital marketing, creative teams, and international stakeholders.
Key Skills for This Role
Full Job Posting
About the role
Lead growth and positioning of a globally recognized specialty coffee brand across regional and international markets.
Work cross-functionally with product development, retail operations, digital marketing, creative teams, and international stakeholders.
Brand, product, and market strategy
- Develop annual and long-term brand strategies; grow brand equity, awareness, relevance, and market share.
- Maintain consistent positioning, messaging, and visual identity across channels and customer touchpoints.
- Lead go-to-market strategies for seasonal offerings, launches, limited editions, and innovation projects.
- Build consumer narratives around coffee origins, sustainability, farmer partnerships, craftsmanship, and quality.
- Support pricing, promotional, and portfolio strategies.
- Analyze consumer behavior, market trends, competitors, and customer data to optimize performance and find growth opportunities.
Campaigns, engagement, and commercial work
- Execute integrated campaigns across digital, social media, retail, PR, experiential, and partnership channels; coordinate campaign calendars and regional adaptations.
- Oversee content and collaborate with agencies and internal teams to deliver campaigns that drive engagement and sales.
- Grow digital engagement through content marketing, CRM, loyalty programs, and influencer partnerships; lead community and experiential initiatives.
- Manage marketing budgets, monitor ROI, optimize investment, and contribute to forecasting, planning, and business reviews.
- Partner with sales, retail, and e-commerce teams on revenue and profitability targets; present performance and recommendations to senior leadership.
- Manage relationships with regional teams, agencies, creative partners, media vendors, and external stakeholders.
Qualifications and experience
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 4–8+ years of experience in brand management, marketing, or category management.
- Experience in specialty coffee, premium food and beverage, hospitality, FMCG, or lifestyle brands is highly preferred.
- Proven success managing large-scale campaigns and product launches; international or global brand experience is highly desirable.
- Strong strategic thinking, brand-building, storytelling, consumer engagement, analytical, commercial, project management, and stakeholder management capabilities.
- Expertise in digital marketing, social media, CRM, and performance metrics; strong communication and presentation abilities.
Work location
- Work location is in person.
Key performance indicators and outcomes
KPIs include brand awareness and equity, market share and revenue, customer acquisition and retention, campaign ROI, digital engagement, product launch performance, customer satisfaction, brand sentiment, and loyalty participation.
Success means stronger global positioning, consistent premium customer experiences, successful launches, increased loyalty, and measurable business growth and profitability.
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