Brand Manager
Role Overview
The Brand Manager is a marketing professional in the fast-moving consumer goods (FMCG) sector.
The role aims to grow brand presence, manage campaigns, and coordinate product launches in support of sales and marketing objectives.
Key Skills for This Role
Full Job Posting
Role overview
The Brand Manager is a marketing professional in the fast-moving consumer goods (FMCG) sector.
The role aims to grow brand presence, manage campaigns, and coordinate product launches in support of sales and marketing objectives.
Responsibilities
- Develop and implement brand strategies aligned with the company's identity and market vision.
- Plan and oversee integrated campaigns across digital and traditional channels to increase brand awareness and drive sales.
- Coordinate teams through product launches, from feasibility studies to post-launch performance tracking.
- Monitor campaign performance and KPIs; study market trends and FMCG competitors and recommend improvements.
- Collaborate with sales, e-commerce, and development teams to align marketing messages and execute plans.
Requirements and qualifications
- Bachelor's degree in Marketing or Business Administration.
- 2 to 5 years of experience in marketing or brand management.
- FMCG sector experience is essential.
- Experience in brand strategies and performance analysis.
- Experience managing marketing campaigns and launching new products.
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