Brand Manager - Pharma (Skincare)

Job Purpose

Key Responsibilities

• Develop and implement marketing strategies in line with the global and regional marketing strategies.
• Plan and execute on-ground activations, and other customer engagement initiatives.
• Monitor the effectiveness of activations and campaigns, using insights to refine future strategies.
• Manage marketing budgets, monitor expenditures, track return ROI, and report on budget performance.
• Drive forecasting process (CPS).
• Collaborate with the principals marketing team, to align marketing and local market knowledge to brand strategies.
• Collaborate with internal teams (sales, regulatory, finance and supply chain) to align marketing strategies with business objectives.
• Coordinate with agencies and suppliers to ensure timely and successful campaign delivery.
• Support new product launches and campaigns with data-backed projections and post-campaign analysis
• Evaluate trends, assess new data, and keep up to date with the latest marketing techniques.
• Plan and execute all digital marketing campaigns, including marketing database, email, social media, and display advertising campaigns aligned to the company’s overall marketing & sales strategy.
• Develop and expand community and/or influencer outreach efforts in both Medical and consumer arenas.
• Develop and implement customer engagement activities that drive brand awareness and enhance loyalty and retention.
• Generate any reports, daily, weekly, monthly, quarterly, or yearly –if required.
• Drive BD based on the division LRP ambition to achieve company goals and targets.
• Submit a detailed Business Plan for the new opportunities including Expected P&L.
• Actively engage and search for all opportunities aligned with LRP objectives.

Experience, Qualification and Skills

• 2–5 years (preferably in skincare or OTC industry)
• Bachelors / master’s degree in marketing, Business Administration, or related field
• Fluency in English and Arabic.
• Advanced Microsoft Excel and PowerPoint Presentation Skills
• Proven experience in trade marketing, campaign planning and execution ideally within the retail or skincare sector. Prior experience in the beauty sector is a plus.
• Budget management skills, with the ability to track and optimize marketing expenditures.
• Innovative mindset with the ability to propose impactful marketing ideas and activations.
• Strong analytical skills to assess campaign performance and derive actionable insights.
• Strong organizational and multitasking skills.
• Excellent communication and interpersonal abilities.
• Analytical mindset with attention to detail.
• Ability to work in a fast-paced, dynamic environment.
• Strong stakeholder management and collaboration skills.
• Proactive approach to problem-solving and process improvement.