Brand Manager, Gulf+ (Consumer Healthcare)
Skills
About This Role
Overview
- STADA is a leading manufacturer of high-quality pharmaceuticals.
- With a long-standing heritage rooted in pharmacies, we are perceived as a reliable and trustworthy partner since 1895.
- With our products we help people protect and regain a dignified and able life.
- With our proven Generics, we ensure that everyday health remains affordable.
- At STADA, we follow our purpose of “Caring for People’s Health as a Trusted Partner”.
- In pursuit of this purpose, we are committed to further accelerating the successful trajectory of our company.
- To our employees, we offer an attractive working environment in which they can develop personally.
- Area of Responsibility
- Define and execute marketing strategies and concepts to ensure effective positioning of STADA CHC products across Gulf markets.
- Plan and conduct effective marketing campaigns to support corporate financial targets, driving sales growth and market share expansion.
- Own brand P&L ensuring decisions are driven with ROI mindset
- Demonstrate strong cross-functional business acumen through close collaboration with Sales, E-Commerce, Market Access, Supply Chain, Finance, Medical, and Culture & People.
- Evaluate new launch opportunities initiated by Portfolio Management, liaise with Commercial leads, and provide reliable analysis and business cases.
- Manage the development of robust marketing platforms and initiatives to reinforce brand loyalty and consumer engagement.
- Manage and lead multiple, complex marketing projects with limited supervision.
- Track, analyse, and report marketing performance, ensuring inputs are available for monthly business reviews.
- Ensure all marketing activities comply with applicable regulatory requirements, internal policies, and brand guidelines.
Technical Skills
- Strong entrepreneurial mindset to drive product positioning and portfolio growth.
- Strategic thinker with the ability to manage multiple initiatives simultaneously and work effectively under pressure.
- Strong interpersonal and relationship-building skills.
- Excellent verbal and written communication skills.
- Goal-oriented, focused, energetic, and enthusiastic approach to work.
- Strong IT skills and process-oriented mindset.
- Ability to analyse market data, trends, and performance metrics to support decision-making.
Education
- Bachelor’s degree in Business Administration, Marketing, or a related field.
Experience
- **Minimum 6 years of experience in marketing in CHC/FMCG sector. Please note:**
- this experience is critical and non-negotiable.
- In-depth understanding of consumer healthcare industry within the region, including market trends, statistical analysis, and primary market research techniques.
- Understanding of global markets to support portfolio growth strategies.
- Strong knowledge of key business functions including Market Access, Business Development, and Marketing.
- Experience working within medium to large reputable organisations is preferred.
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