Brand Manager – FMCG Cosmetic
Skills
About This Role
• Brand Strategy & Planning
Develop and implement short- and long-term brand strategies aligned with business objectives
Define brand positioning, target audience, and value proposition
Manage the brand P&L and ensure profitability targets are met
• Product Development & Innovation
Lead new product development (NPD) from concept to launch
Identify market gaps, consumer needs, and emerging trends in the beauty/cosmetics sector
Work closely with R&D and product development teams to ensure product quality and differentiation
• Marketing & Campaign Management
Plan and execute integrated marketing campaigns (digital, retail, influencer, PR)
Oversee content creation, packaging, and brand communication consistency
Manage media planning and campaign performance tracking
• Market & Consumer Insights
Conduct market research and competitor analysis
Analyze sales data, consumer behavior, and category trends
Use insights to refine brand strategy and product offerings
• Sales & Trade Marketing Support
Collaborate with sales teams to drive distribution and in-store visibility
Develop trade marketing initiatives, promotions, and merchandising strategies
Monitor product performance across channels (retail, e-commerce, modern trade)
• Budget & Performance Management
Manage marketing budgets effectively
Track KPIs such as market share, brand awareness, ROI, and sales growth
Prepare regular performance reports and presentations for senior management
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