Brand Manager
Skills
About This Role
Overview of the job
- As a P&G brand manager, you'll be dealing with all the crucial marketing and brand strategy decisions that will build our brand's strong impact among consumers.
- This is your chance to be a part of the breakthrough innovations and to take up some exciting assignments, take responsibility and ownership, lead initiatives and work in an environment where new and creative ideas flourish.
- This job is not only about what you will do, but instead how you feel: encouraged, heard, challenged, purposeful, valued and encouraged.
- How success looks like
- Demonstrate positive relationship building skills in initial engagements with multi-functional teams.
- Deliver Scorecard Business Targets, in line with the goals of the Business Unit
- Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
- Execute product launches with Excellence and own customer marketing support plans.
Responsibilities of the role
- Leads the P&L investment decisions to maximize regional profitability within the portfolio growth plans.
- Owns the Integrated Brand Plan.
- Provides consumer insights and ensure plans are designed to win with key customers / channels based on Sales and Marketing Organization fit for use requirements.
- Identify consumers’ needs and wants for P&G’s products.
- Lead consumer research to develop qualified brand concept, benefit, and claims that addresses consumers’ unmet needs.
- Communicate with local market partners, stakeholders, and suppliers to drive P&G business initiatives.
Role Requirements
- Bachelor's or higher degree in Marketing, Business Administration, or any relevant field.
- 3-5 years of relevant work experience in FMCG
- Strength in leadership, strategic and analytical thinking
- Excellent interpersonal and communication skills
About us
We produce globally recognized brands and we grow the best business leaders in the industry.
With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions.
We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more.
Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com to know more.
We are an equal opportunity employer and value diversity at our company.
We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, marital status, citizenship, disability, HIV/AIDS status, or any other legally protected factor.
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