Brand Manager - Beauty/Fragrance
Skills
About This Role
Overview
- Develop and execute comprehensive brand strategies for beauty and fragrance products, aligning with overall company objectives to drive market share.
- Lead the development of innovative product launches, from concept to market, ensuring alignment with consumer insights and brand positioning.
- Manage the brand's budget, including forecasting, tracking, and optimizing marketing spend for maximum ROI.
- Oversee all marketing and advertising campaigns, including digital, social media, print, and in-store, to ensure brand consistency and effectiveness.
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