Brand Manager

Role overview

Strategy, business planning, and P&L

• Set short- and long-term brand strategy and lead annual planning for revenue, profitability, market share, distribution, portfolio development, and investment.
• Manage brand P&L, including revenue, gross margin, marketing investment, trade spend, pricing, inventory, and profitability.
• Review performance, identify gaps, and determine corrective actions.

Distribution, marketing, and activation

• Develop distribution across key accounts, channels, and customer segments; support tender and institutional pricing, participation, and volume planning.
• Manage annual marketing and trade budgets, monitor spend and variances, and optimize resource allocation and return on investment.
• Deliver integrated medical, trade, and digital campaigns with consistent brand messaging and compliant execution.

Forecasting, portfolio, and customer engagement

• Lead forecasting and demand planning, coordinate availability with Supply Chain, and address stock-outs, slow-moving stock, and near-expiry inventory.
• Support launches, relaunches, phase-outs, new product initiatives, line extensions, and portfolio optimization.
• Set field detailing priorities and targeting; equip field teams, conduct selective field visits, and use CRM insights to improve engagement.

Collaboration

• Build cross-functional alignment and stakeholder relationships, support team development through coaching and feedback, and promote accountability and continuous improvement.

Qualifications and skills

• Bachelor’s degree in Pharmacy, Nutrition, or a related field, with an MBA.
• 8+ years of brand management and business development in wellness or healthcare across channels, including pharmacies, tender, and e-commerce.
• Strong team management experience in nutraceuticals, dietary supplements, consumer healthcare, or a relevant consumer-led sector.
• Proven significant brand, category, portfolio, or business-unit responsibility, including hands-on P&L, revenue, margin, pricing, budgets, and profitability.
• International brand principal, manufacturer, or regional partner experience is strongly preferred.
• Strong critical thinking, commercial negotiation, stakeholder management, and influencing capabilities.