Brand Executive - Hair Care
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Key skills for this role
About the Role
**Key Responsibilities:** * Develop, implement, and manage brand strategies to drive business growth * Plan and execute product launches, promotional campaigns, and brand activities * Conduct market research and analyze consumer insights to support strategic decisions * Monitor competitor activities and identify opportunities for market expansion * Coordinate digital marketing campaigns and social media engagement initiatives * Ensure brand consistency across marketing commu
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Develop, implement, and manage brand strategies to drive business growth
- Plan and execute product launches, promotional campaigns, and brand activities
- Conduct market research and analyze consumer insights to support strategic decisions
- Monitor competitor activities and identify opportunities for market expansion
- Coordinate digital marketing campaigns and social media engagement initiatives
- Ensure brand consistency across marketing communications and promotional materials
- Support sales teams through product presentations, training materials, and promotional support
- Evaluate customer feedback and market performance to enhance brand effectiveness
Requirements
- Bachelor’s Degree in Marketing, Business Administration, Brand Management, or related field
- Minimum 5 years of experience in Brand Management, Product Marketing, or Strategic Marketing
- Prior experience in Hair Care, Beauty, Cosmetics, FMCG, or Personal Care products is highly preferred
- Strong understanding of consumer behavior, market dynamics, and brand positioning
- Excellent project management, analytical, and organizational skills
- Strong communication and stakeholder management abilities
- Proven experience in marketing campaigns, product launches, and market development
- Immediate joiners or candidates with short notice periods preferred
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