Brand Category Manager

Role overview

Commercial sales ownership

• Own category and brand sales, gross-margin, and stock-productivity targets across stores and e-commerce.
• Build monthly plans by brand, category, channel, and store; review results weekly and close performance gaps.
• Use sales, customer, and competitor data to optimize assortment, pricing, promotions, replenishment, and availability.
• Drive action on slow-moving and ageing stock through campaigns, incentives, bundles, and brand-supported initiatives.

Brand and marketing leadership

• Create and execute calendars for launches, campaigns, events, content, promotions, and customer engagement.
• Lead new-brand and product launches from commercial planning through in-store and online execution.
• Secure brand support such as media assets, testers, samples, gifts, training, and promotional funding.
• Partner with Operations, Marketing, Visual Merchandising, E-commerce, Training, and Supply Chain.

Candidate profile

• Minimum 5–7 years of relevant beauty experience in skincare, makeup, haircare, fragrance, or beauty devices.
• Must have resources among suppliers of local Thai brands; experience at Eveandboys or Beautytrium is preferred.
• Proven sales growth and consumer-facing marketing campaign results in beauty retail, distribution, or brand management.
• Strong command of sales, margin, stock, pricing, promotions, and category performance.
• International beauty-brand and multi-channel retail experience; UAE or GCC experience is strongly preferred.
• Confident, analytical, and action-oriented, with strong negotiation, communication, and stakeholder-management skills.

Success measures

Opportunity