Brand and Portfolio Marketing Executive - FMCG/Consumer

Overview

Role

• As Brand & Portfolio Executive in the team, you will have the opportunity to shape the long-term strategies of our Smoke-free Products business in the cluster and design the consumer-centric product initiatives and equity building toolboxes that will cement our leading position across markets and further support our transformation vision.
• Role and Responsibilities:
• Support the GCC Smoke-free Products portfolio roadmap across the category, in line with company’s regional and global innovation pipeline.
• Follow the company Innovation process and facilitate local gate approvals to enable timely and compliant new product introductions.
• Prepare and coordinate documentation required for product and portfolio approvals.
• Monitor portfolio performance and identify improvement opportunities across key indicators (e.g., market share, sales, volume, pricing, consumer experience, taste segments and insights).
• Review and analyze category portfolio performance to anticipate risks and unlock growth opportunities.
• Coordinate closely with internal stakeholders (product development, packaging, business planning, supply chain and regulatory teams) to support product and packaging development and ensure timely internal and external approvals.
• Leverage best practices from other markets to continuously enhance portfolio planning and execution.
• Develop brand content and campaign that will drive brand awareness, consideration, intent to purchase and loyalty resulting in sales and market share growth.
• Embed global best practices in local content management through the trans-creation of messages, toolboxes and initiatives generated by global teams.
• Work closely with the trade marketing teams across markets for the effective deployment of product and brand communication initiatives.
• Continuously assess and monitor product and brand communications effectiveness, with the support of the Market Research and Consumer Insights team.
• Ensure that all P1 SFP portfolio and brand assets are developed in full compliance with local regulations, company's Marketing Code / RRP guidelines and Business Conduct Principles & Practices.

Requirements

• University degree in Business Administration/Marketing; MBA is a plus
• 3–5 years of experience in marketing or brand management, ideally in consumer-centric role
• Excellent English proficiency (Written & Spoken), Arabic is an advantage
• Excellent project planning and management skills, with a proven ability to structure complex initiatives end‑to‑end
• Analytical mindset with strong problem-solving and data interpretation skills
• Fast learner, curious, and proactive in seeking improvement
• Excellent collaboration and communication skills; comfortable in agile, test-and-learn environments