Brand and Content Lead
Skills
About This Role
Overview
Before you apply, read this in full.
Every line.
If any part of it does not fit where you are right now, financially or mentally, this is not the right role for you at this moment.
That is not a judgment.
It is respect for your time and ours.
This is an equity-first role.
Salary
of AED 10,000 to 15,000 per month begins in September, approximately 3 to 4 months from now.
Visa and insurance can be provided from day one if required.
You start immediately and you work from our Dubai office.
If you need a salary before September, this role is not for you right now.
If you are the kind of person who agrees to everything on a call and then negotiates once the offer arrives, please do not apply.
This role is for people who have worked inside a startup, know what that actually means, and still want to do it again.
About WYLE
We are building a category that does not exist yet.
WYLE is a Personal Operating System for high-performing professionals.
Not a productivity tool.
Not another app.
Something fundamentally different in how it works, what it removes from your life, and why people who use it stop wanting to live without it.
We are pre-launch, moving fast, and the people joining now are the ones who will look back and say they were in the room when it started.
The Role
We are looking for a Brand and Content Lead who owns the full creative output of WYLE.
This is not a scheduling role.
This is the person who decides how WYLE looks, sounds, and feels to every professional who encounters us before they ever experience the product.
You shoot.
You edit.
You write.
You design.
You get on camera when the moment calls for it.
You work directly with the Founder and the Growth Marketing Manager with no layers between you and the decisions.
This role is ideal for someone who understands content beyond just posting.
We are looking for someone who can plan, create, coordinate, and execute content across social media, campaigns, brand communication, community engagement, and product storytelling.
You Will Own
- Content production end to end: scripting, shooting, editing, and publishing video and short-form content across LinkedIn, Instagram, and X.
- Copywriting: post copy, community messaging, email sequences, seminar scripts, and website copy. The written voice of WYLE is yours.
- Brand consistency: visual identity, tone of voice, and design standards across every touchpoint.
- Asset production: every visual, carousel, reel, and campaign creative that goes live under WYLE.
- PR foundations: building media relationships and pitching WYLE's story to the right publications when the time comes.
- Community content: daily cadence across WhatsApp channels, win stories, and community posts.
- Content planning and content calendar ownership across key platforms and campaigns.
- Social media content ideas, captions, scripts, reels, carousels, and campaign concepts.
- Brand storytelling across Instagram, LinkedIn, TikTok, YouTube, WhatsApp, X, and other digital channels.
- Short-form video concepts, trend-led reels, shoot planning, EGC/UGC-style content, and content execution.
- Current trend awareness across social media formats, viral content patterns, platform behavior, and audience psychology.
- EGC and UGC-style content to improve brand relatability, page reach, engagement, and follower growth.
- Trend research, competitor research, and audience insight gathering.
- Coordination with designers, videographers, editors, and marketing team members where required.
- Ensuring content is consistent with WYLE's brand tone, visual identity, and marketing goals.
You Have
- Your own Instagram or TikTok where you are the face. Send the handle with your application. If you do not have one, this role is not for you right now.
- A portfolio that proves you can shoot, edit, and design. Show us, do not tell us.
- 3 to 5 years owning content and brand for a startup, agency, or product you genuinely cared about.
- Copywriting ability beyond captions. You can write a seminar script, a cold email, and a community post and they all sound like the same brand.
- Camera confidence. Not just comfort. Confidence.
- Strong understanding of social media and digital content.
- Good writing, communication, and creative thinking skills.
- Ability to manage multiple content requirements and deadlines.
- Experience with content creation, social media, reels, campaigns, EGC/UGC-style content, and brand communication.
- Awareness of current social media trends, creator-led formats, founder-led content, community-led content, and audience growth strategies.
- Comfortable working with designers, editors, videographers, and marketing teams.
- The financial stability and risk appetite to work equity-first for 3 to 4 months. If you do not have both, please do not apply.
- Dubai-based. Able to start immediately. Works from our office.
Additional Advantage
Candidates with valid work eligibility in the UAE or a self-sponsored visa / own visa / family visa will have an added advantage for faster onboarding.
Compensation
Equity in WYLE from day one.
Salary
of AED 10,000 to 15,000 per month begins in September.
Visa and insurance from day one if required.
Why Join Us
You will own the creative voice of a product that is genuinely different.
You will work directly with the Founder.
You will see the impact of your work every single day.
You will hold meaningful equity in a company built to scale beyond Dubai.
If you have read this in full and it still sounds like the right move, send your portfolio and one line on why WYLE to
careers@wyle.ai
or apply below.
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