Brand and Digital Marketing Manager

Role overview

Brand and content

• Develop consistent company positioning and voice across markets and channels.
• Create product and service marketing strategies tied to audiences, value propositions, and commercial goals.
• Translate complex capabilities into clear messages and set campaign priorities with leadership.
• Write and oversee website, campaign, email, presentation, case study, social media, and other marketing content.
• Build content plans for awareness, product adoption, lead generation, and client engagement.
• Edit team output and guide AI-assisted content production while protecting editorial quality and originality.

Digital marketing and leadership

• Plan and execute search, paid media, email, and social campaigns; improve website search visibility, including in AI-assisted search.
• Define campaign audiences, conversion goals, and measurable outcomes; review results and refine campaigns.
• Work with design, web, product, and sales teams on landing pages and campaign assets.
• Guide visual quality, brief designers, and provide constructive feedback.
• Lead the marketing team, set priorities, assign work, and ensure timely delivery.
• Maintain a marketing calendar, coordinate external agencies or freelancers, and personally own important writing and campaign tasks.

Qualifications and experience

• Bachelor’s degree in marketing, communications, business, journalism, or a related field.
• At least 7 years of relevant brand, content, and digital marketing experience, including team leadership.
• Excellent English writing and editing skills, with a portfolio of published work and campaigns.
• Experience developing positioning and marketing plans for a company brand and individual products.
• Hands-on experience with digital campaigns, paid media, email marketing, SEO, analytics, and performance reporting.
• Ability to explain technology product value to business audiences and move from strategy to execution.
• Strong project management skills and a record of measurable marketing results.
• Must currently reside in the UAE.

Preferred experience

• A strong sense of design, visual presentation, and aesthetics is advantageous.
• Experience in B2B technology, SaaS, data services, hospitality technology, education technology, or market research is advantageous.

Position details