B2B Sales Representative – Business Development

About This Role

About Us

Giovanni L. Gelato is a premium artisan gelato brand with over 60 years of heritage, originating in Germany in 1961. With 500+ sales outlets worldwide, Halal-certified products, and a growing footprint across the UAE . we are on an exciting expansion journey. Beyond our own retail outlets, we are an established B2B supplier providing premium gelato to hotels, restaurants, cafés, and retail partners across the Emirates. We are now looking for a driven sales professional to accelerate our growth.

Role Overview

We are seeking a highly motivated and results-driven B2B Sales Representative to join our Dubai team. This is a field-based role where you will be the face of Giovanni L. Gelato in the market — actively hunting for new business, building partnerships, and expanding our brand presence across multiple channels. You will be responsible for securing shop-in-shop deals, hotel & hospitality supply agreements, and identifying prime new location opportunities for Giovanni L. Gelato outlets across the UAE.

Key Responsibilities

B2B Sales & Business Development

• Proactively identify, approach, and close new B2B clients including hotels, restaurants, cafés, resorts, clubs, and corporate catering companies
• Pitch and negotiate supply agreements for Giovanni L. Gelato products to hospitality and F&B operators
• Develop and manage a strong pipeline of prospects using CRM tools
• Meet and exceed monthly and quarterly sales targets
• Build long-term relationships with key decision-makers (F&B Managers, Procurement Officers, General Managers)
• Prepare and deliver tailored sales proposals and product presentations
• Follow up consistently on leads, quotations, and contract renewals

Shop-in-Shop & Retail Partnerships

• Identify and approach retail locations, department stores, supermarkets, and lifestyle destinations for shop-in-shop placement opportunities
• Negotiate commercial terms, space requirements, and operational agreements for shop-in-shop setups
• Coordinate with the operations team to ensure smooth onboarding of new retail partners

New Location Scouting

• Actively scout and evaluate potential new locations for Giovanni L. Gelato standalone outlets and kiosks across the UAE
• Assess foot traffic, demographics, competition, and commercial viability of prospective sites
• Liaise with mall leasing teams, property developers, and landlords to gather relevant information and submit location proposals to management
• Maintain a database of available locations and market opportunities

Market Intelligence

• Monitor competitor activity, market trends, and emerging F&B concepts in the UAE
• Provide regular feedback and reporting to management on market dynamics and sales performance
• Represent Giovanni L. Gelato at trade events, food exhibitions, and networking opportunities

Requirements

• Bachelor's degree in Business, Sales, Marketing, or a related field
• Minimum 4-6 years of B2B sales experience, in F&B, FMCG, hospitality, or foodservice distribution
• Valid UAE Driving License is mandatory
• Proven track record of meeting and exceeding sales targets
• Existing network within the UAE hospitality, hotel, or F&B industry is a strong plus
• Excellent negotiation, presentation, and communication skills in English (Arabic is a strong advantage)
• Self-starter with a hunter mentality — able to work independently in the field
• Strong organizational skills and ability to manage multiple accounts simultaneously
• Proficient in MS Office and comfortable using CRM software
• Knowledge of UAE market geography across Dubai, Abu Dhabi, and Sharjah is preferred

What We Offer

• Competitive base salary + attractive commission structure
• Car allowance and fuel reimbursement
• Mobile phone allowance
• Opportunity to be part of a rapidly growing, globally recognized gelato brand
• Clear career growth path into a senior sales or business development role
• Collaborative and supportive management team

Only shortlisted candidates will be contacted.

Job Types: Full-time, Part-time

Education:

• Bachelor's (Preferred)

Experience:

• B2B Sales: 3 years (Required)

Language:

• English (Required)

License/Certification:

• Driving Licence (Required)

Work Location: On the road