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B2B Marketing Senior Lead

Fine Hygienic Holding
Dubai, UAE
Full-time
Mid-Senior
Onsite
Discovered 2 months ago
B2B marketingDemand generationMarket and segment strategyPortfolio positioningValue proposition developmentChannel activation

Full Job Posting

About Fine Solutions

Fine Solutions delivers sustainable, technology-driven hygiene solutions to institutions across the UAE.

The company serves customers in hospitality, facility management, healthcare, and foodservice.

Its offerings include hygiene products, IoT-enabled dispensers, and certified hygiene systems.

About the Role

The Marketing Senior Lead drives demand generation, portfolio positioning, and commercial enablement across defined markets and channels.

The role translates business strategy into marketing plans that support revenue growth, customer acquisition, retention, expansion, and price realization.

Scope covers tissue, non-tissue, solution, and IoT-enabled offerings across multiple customer segments and channels.

Market and Segment Strategy

  • Define and prioritize target segments based on market potential and strategic fit.
  • Develop segment strategies aligned with business objectives.
  • Analyze market trends, customer insights, and competitive positioning.

Portfolio and Value Proposition

  • Develop and refine product and solution positioning.
  • Define value propositions tailored to different segments and channels.
  • Support differentiation through integrated product, dispenser, and service solutions.

Demand Generation

  • Design and execute marketing initiatives that support pipeline creation.
  • Enable Business Development and Sales teams with targeted campaigns and tools.
  • Track and optimize marketing contribution to pipeline and opportunities.

Channel Activation

  • Support activation across direct and indirect channels.
  • Develop channel-specific strategies for distributors and private-label partners.
  • Ensure consistent messaging and execution across markets.

Pricing and Performance

  • Support pricing strategy through market insights and competitive benchmarking.
  • Contribute to value-based pricing discussions and price realization.
  • Monitor marketing effectiveness, campaign performance, segment performance, product mix, and growth opportunities.
  • Support management reviews with structured analysis.

Cross-Functional Collaboration

  • Work with Business Development on pipeline generation and Key Accounts or Sales on customer engagement.
  • Coordinate with Channel Development on indirect activation and Sales Operations on performance tracking.
  • Align with Supply Chain and CSTS where relevant to product and service positioning.

Requirements

  • Develop and prioritize target segments based on market potential and strategic fit.
  • Analyze market trends, customer insights, and competitive positioning.
  • Develop product and solution positioning and segment-specific value propositions.
  • Support demand generation and pipeline creation through targeted marketing initiatives.
  • Develop channel-specific strategies for direct, distributor, and private-label channels.
  • Support pricing strategy using market insights and competitive benchmarking.
  • Track marketing effectiveness, campaign performance, segment performance, product mix, and growth opportunities.
  • Collaborate with Business Development, Key Accounts, Channel Development, Sales Operations, Supply Chain, and CSTS.

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